I/O Bio, manufacturer of natural merino wool urban/base layers, has added to their arsenal of sales professionals with the addition of Morrison Sports Marketing in the hybrid Mid-East region.


Greg Morrison, principle of Morrison Sports Marketing said, “I/O Bio represents the new age of action-inspired merino wool clothing, and fits in perfectly with the other manufacturers we represent. We’re very excited about the opportunity.”


Representing New England/Mid-Atlantic region is David Russell of Northeast Sales Associates. “I/O Bio is a unique line that offers an exciting alternative and excellent value compared to the other cookie-cutter lines in New England.”