Mark Hrubant has joined The Coleman Company, Inc. as senior product manager – Exponent products. In this newly created position, Mark will direct and lead activities to ensure the global business success of Coleman Exponent products by identifying, defining and executing strategies and tactics that support the long-term vision for the global business.

He will collaborate with product managers across all Coleman product categories, as well as with Brand Management, New Product Development, Consumer Marketing and Sales, to assure the successful development and introduction of programs and products. He will serve as the internal advocate and voice of enthusiast and expert end users as well as the specialty outdoor retailer.

“Mark’s extensive understanding and expertise in the specialty outdoor business, from conceptualizing a product and every step in between toward profitably selling a product to global businesses and consumers, will enable him to lead Coleman Exponent products ‘up the mountain,’” said Pat Barnett, vice president, Product Management.

“Coleman is a legacy brand in camping equipment, and has extensive reach to consumers in all distribution channels. This is a tremendous opportunity to play a significant role in Coleman’s focus on the specialty outdoor retailer with the Coleman Exponent brand,” Hrubant said. “This position will require me to utilize the passion, skills, knowledge and relationships I’ve developed through my 18-year career in the specialty outdoor industry.

“I also have been pleasantly surprised with my relocation to Wichita, Kan. The quality of life is great; housing is very affordable, there are several locations for trail running and mountain biking, several climbing walls, with paddling and fishing on the local lakes. To partake in the true mountain sports, Denver is just a short flight away. I am looking forward to getting settled and fostering new relationships within the industry.”