Electra Bicycle Company named industry veteran Skip Hess to its Board of Directors.


Skip’s 28-year career in the bicycle industry spans early entrepreneurial days with his family-owned Mongoose bicycle company, to the start-up of Giant in the late 80s, bringing financial backing and guiding the turnaround of Schwinn in the early 90s including helping with its acquisition of GT, and then returning to Giant and managing dramatic growth over the last 10 years. In addition to his corporate accomplishments, Skip has held board seats on the Bikes Belong Coalition and the Bicycle Product Suppliers Association (BPSA). Skip is also a past president of the BPSA.

“We’ve known Skip for a long time and respect his contributions to the industry. It’s exciting to engage in a new way with a colleague like him who sees the same opportunity Electra has seen in growing the popularity and sales in leisure cycling,” said Benno Baenziger, founder and co-CEO of Electra.


Electra’s commitment to our consumers, our dealers and the overall bike industry has never been stronger. Adding Skip to our board is another indication of our commitment to keep driving things forward on a grand scale,” said Jeano Erforth, founder and co-CEO of Electra.


“It is such a natural move for us both,” said Hess. “The Electra brand is so consumer- centric, the management team has created a wonderful culture and the growth opportunities are fantastic,” added Hess when asked about the appointment. “I think they have a clear vision, and I know working together on the business will bring some amazing results.”


Electra Bicycle Company, LLC is headquartered in Vista, CA, with distribution in 22 countries worldwide.