Crocs, Inc. has added Adam Baker to fill the newly created position of VP, merchandising. Bakers expertise in the apparel and footwear industry includes more than 15 years of experience with Nike and Under Armour. Most recently, Baker served as VP of product management for Under Armour. In this role he was responsible for strategic planning, merchandising and business metrics for the Mens, Youth and International businesses. Prior to his time with Under Armour, Baker served in various senior merchandising roles with Nike, Inc. overseeing the global outdoor product line, global tennis apparel, and womens running.
“We are very excited about Adam joining us and believe the VP of Merchandising role adds another experienced position to the executive team,” said Ron Snyder, CEO of Crocs. “Adams background in product management will be invaluable as we continue to grow our brand and product lines globally.”