GSI Commerce Inc. announced a long-term partnership with IC
Companys, the Denmark-based, multichannel fashion group. IC Companys
consists of 11 fashion apparel brands including Peak Performance,
InWear, and Matinique, with stores in 16 countries across Asia, North
America and Europe.
Under the agreement, GSI will provide an integrated e-commerce solution
that includes design, web technology, order processing, fulfillment and
call center services. New Web sites and operations are to be launched
for consumers in several countries throughout Europe, initially
including Denmark, Sweden and Finland. GSI also has the right to provide
web technology, order processing, fulfillment and call center services
for IC Companys’ Web stores for customers in several other European
countries, including UK, Germany, Spain and Italy, should IC Companys
elect to expand to these countries. The partnership forms part of IC
Companys’ goal to provide a seamless multichannel offering to its
customers.
Niels Mikkelsen, chief executive officer for IC Companys commented,
“E-commerce is a key element of the multichannel strategy for our
brands. Among other potential e-commerce partners, GSI stood out as
having the expertise and capabilities to support the expansion of each
of our individual brands across Europe. They demonstrated careful
attention to the different approaches needed for each of our brands
combined with an understanding of the importance of a local strategy for
each our geographies.”
Steve Davis, executive vice president and president international for
GSI commented, “IC Companys is a leader in building successful
international fashion brands. We are delighted to be involved in
extending that leadership to include the building of those brands online
and to leverage our knowledge and assets to help IC Companys brands
exceed its goals. IC Companys is one of an increasing number of new
pan-European partners for GSI, signifying the industry’s growing
realization of e-commerce’s potential across the continent.”
