New Balance Unveils ‘All Roads Lead to NYC’ Campaign
New Balance unveiled its All Roads Lead to NYC campaign to mark its first year as the footwear/apparel sponsor of the TCS NYC Marathon. The campaign also includes the opening of a Run Club pop-up in the West Village, NYC VictoryPose locations installed throughout the city, and four Run Concierge spots offering runners opportunities for customization and gifts.
Adidas Reveals David Beckham Capsule Collection
The collection celebrates the over two-decades of partnership between Beckham and Adidas, including a remastered version of the Predator Accelerator, the ‘cleat of a generation’.
Adidas Golf Signs Nation’s Top Collegiate Golfer
Sam Burns was the 2017 Division I recipient of the Jack Nicklaus National Player of the Year award, which is given to the nation’s best collegiate golfer.
Amarillo’s Buck’s Sporting Goods To Close Store
Buck’s Sporting Goods in Amarillo, TX, is closing its store.
Bearpaw Launches Winter Campaign
With the recent expansions in the US and international markets, the company is laying out the blueprint for an extensive media push with its latest :30, :15, and :10 national commercial spots on popular networks geared towards the modern woman and family including Bravo, E!, HGTV, Food, Lifetime, TLC, Hallmark and Freeform.
Rack Room Shoes Partners Again With Shoes That Fit
Rack Room Shoes raised more than $1.47 million during its 2017 Shoes That Fit campaign.
Under Armour Again Cuts Guidance On North American Weakness
Under Armour slashed its sales and profit outlook for the year due to “lower North American demand and operational challenges.” Sales in the second quarter also fell short of Wall Street’s targets.
Wall Street Reacts: Nike 2017 Investor Day
Wall Street generally applauded Nike’s plans to ramp up its commitment to innovation and build digital connections spelled out at its Investor Day event last week, but a few were looking for greater insights into near-term trends, especially visibility into when the North America region may recover.
Big Rock Sports To Open Reno Distribution Center
Big Rock Sports, LLC announced plans to open a brand-new 100,000-square-foot distribution center later this year in Reno, NV to serve their Western U.S. customers.
PGA Tour Superstore To Open Location In Jacksonville
The 25,000-square-foot facility marks the company’s fourth PGA Tour Superstore Florida location joining Delray Beach, Naples and Orlando.
ISA TanTec Recognized For Environmental Excellence
ISA TanTec’s Heshan Bestway Leather Product Ltd. subsidiary was granted the “Green Card”by Jiangmen Environmental Protection Bureau in recognition of its “Environmental Integrity Enterprise.”
Iconix To Wind Down DanskinNow At Walmart
The company announced that it has been informed by Walmart that the DanskinNow license, which is a diffusion of the Danskin brand, will not be renewed beyond January 2019.
Brooks Running Returns to Double-Digit Growth In Q3
Brooks Running Company reported an 11-percent increase in third-quarter revenue year over year, led by a 14-percent increase in global footwear sales. The Ghost and Adrenaline GTS led the gains.
Skechers Claims Shareholder Lawsuits Without Merit
Skechers USA Inc. in a statement denied the allegations in the recent alleged shareholder class actions as frivolous and malicious, and plans on defending them vigorously.
REI To Close Again On Black Friday
For the third year running, REI has announced that it will close its 151 stores on Black Friday, process no online sales and pay all 12,000 employees to #OptOutside with family and friends. The retailer also introduced a new experiential search engine at REI.com/opt-outside to help inspire and enable people to get outside.
