Rossignol Adds New Nordic Division Manager
The Rossignol Group has hired Ryan Green as its Nordic division manager for the U.S. market…
Brooks to Throw PureProject Launch Parties
To celebrate the launch for the Brooks PureProject collection, 40 specialty running retailers from across the country will host launch parties on Oct. 1. These parties will roll out the red carpet for Brooks PureProject on its first day at retail, and inc
SylvanSport LLC Alleges Chinese Factory Ripped Off Its IP
North Carolina-based SylvanSport LLC has learned that Wuyi Tiandi Motion Apparatus Co., Ltd. (TDR MOTO), a manufacturing company operating out of Zhejiang, China has begun manufacturing and selling counterfeit versions of the popular SylvanSport GO…
Otrovox Partners with Smith Optics to Promote Safety
Ortovox, the maker of avalanche beacons, has partnered with Smith Sport Optics to promote avalanche safety. Ortovox will be the Official Avalanche Safety Equipment Supplier for the Prospecting Idaho backcountry playground…
Patagonia Opens Flagship Store in London
Patagonia's first London store opened it's doors last week in Covent Garden. The 4,300 sq ft of retail space will be a showcase for the full Patagonia offering from core alpine and ski/snowboard products, to its footwear collection…
PVH Corp. Announces Licensing Agreement for Van Heusen Slippers
PVH Corp. and Ashko Group LLC have entered into a licensing agreement under which Ashko Group will market and distribute men's and boys' slippers under PVH's Van Heusen brand…
Adidas Basketball Launches New Derrick Rose Campaign
Adidas unveiled its marketing campaign to promote Derrick Rose's new signature basketball shoe, the adiZero Rose 2. “The Bull” is a 60-second spot that celebrates one of basketball's most exciting players and showcases his athleticism, fearlessn
New Balance Featured in Mike Lupica’s Book
Number-one New York Times bestselling author Mike Lupica's latest book “The Underdogs” features New Balance helping a young football player, achieve his dream by sponsoring his team's season with footwear, uniforms and equipment…
Hurley Names Egeck As New CEO
Michael Egeck, the former president of The North Face and VF's Outdoor Coalition, was named CEO of Hurley International LLC. Egeck, who also served as general manager at Columbia Sportswear, will start Oct. 3 and report directly to Roger Wyett, presi
Saucony Awards Run For Goods Grant Winners
The Saucony Run for Good Foundation, established to help combat childhood obesity by providing financial support to community-based youth running or athletic programs, has announced its twelfth round of grant winners in conjunction with the first “Nationa
LeftLaneSports.com Acquires 119Boardshop.com
LeftLaneSports.com, a members-only flash sale site for Outdoor and Fitness enthusiasts, acquired 118Boardshop.com, a leading private sale site focused on skate, surf, and action sports, for an undisclosed sum. The acquisition comes nearly a year after the
Etnies Opens Amsterdam Flagship
Etnies announced the opening of its new Amsterdam flagship store located in Damrak, which is the entrance to Amsterdam. Etnies partnered with its key retailer, Eberhardt, to create this store which…
Mizuno Unveils New State-of-the-Art PGA Tour Workshop
Mizuno unveiled a brand new, state-of-the-art PGA Tour Workshop at the 2011 TOUR Championship at the East Lake Golf Club in Atlanta…
Sherpa Adventure Gear Hires Product, Operations and Marketing Talent
Sherpa Adventure Gear of Nepal bolstered its product development, operations and marketing ranks in Renton, WA with three hires, including….
Good Feet Partners with Tenevis Footwear
Arch support manufacturer, Good Feet, LLC and shoe manufacturer, Tenevis Footwear, have partnered together to create a customized, comfort technology shoe system…
