Deuter USA said  Adventure Marketing Group will provide sales representation in the Southeast region covering West Virginia, Virginia, Tennesse, North Carolina, South Carolina, Georgia, Florida, Alabama and Mississippi.
AMG consists of Beaty Jackson, Tom Hammond and Bo Boran and represents Deuter USA, Exped, Ibex, Adventure Medical Kits, Leki, Oboz, and Optic Nerve.


“With Beaty, Tom and Bo joining together, Deuter couldn’t be represented better in the territory,” says Christian Mason, Deuter USA’s director of sales and marketing. “Given the core specialty retail shops in the territory, events and dedication of AMG, we know our dealers and fans are in great hands. We’re confident that they will take our brand to the next level. Our dedication to dealers and retail staff is in line with their philosophy and service, so this is an excellent partnership for everyone.”
“We are really excited to be a part of the Deuter team,” says Tom Hammond. “It is a perfect match with the lines we currently represent and all of us are looking forward to growing Deuter in the Southeast. Deuter is in position to make huge strides in the specialty outdoor retailers here and we are excited to be continuing the hard work Beaty has put in for years.”