Outdoor Retailer Winter Market, which takes place Jan. 19-22 in Salt Lake City, has drawn more than 100 new exhibitors and nearly 900 returning exhibitors, according Nielsen Business Media, the show's producer.


The footprint for Winter Market has already eclipsed last year's total of 351,251 net-sold square feet by more than 25,000 net-sold square feet – the most ever sold since the show's inception in 1989. More than 7,000 retailers are expected to attend. 

“While retailers are in the throes of early season sales and a very busy holiday season, outdoor brands are pulling together their newest technology, best products and most compelling sales programs to introduce at Outdoor Retailer,” said Kenji Haroutunian, Outdoor Retailer show director. “Kicking off the New Year at Outdoor Retailer is a great opportunity to absorb “big picture” product trends, gain industry intelligence and recharge professional connections. We're looking forward to another awesome show.”
 
More than 40 brands will be demonstrating equipment at the All Mountain Demo at Solitude Mountain Resort.


Salomon will be making the most of its time with dealers, outfitting demo attendees with a new backcountry binding mounted on a updated version of its most popular all mountain ski.


“Historically OR is not an alpine hardgoods show for us, rather, for unveiling our newest innovation in backcountry skiing products. This year, however, OR is that perfect place,” said Salomon Alpine Brand Manager Jenny Naftulin. “In addition to what we will show at the on-snow demo, we've significantly added on to our booth indoors to include a showcase area for the new bindings, alpine boots, helmet line and a new women's powder ski.”


Liberty Mountain has set aside 400 square feet at its recently expanded booth to show new eco-minded sleeping bags, backpacks and more from Vaude.


The expanded Smartwool booth will include a new lounge area, a wall made from Colorado beetle-kill trees with green glass embedded throughout, a “tufted” fabric wall made from Merino wool and a gallery-style garment display to help colors and patterns stand out from the crowd.


A list of exhibiting brands is available here.


For more information on how to participate as an exhibitor, contact Outdoor Retailer Sales Manager Marisa Nicholson at marisa.nicholson@nielsen.com or 949-226-5760. Retailers and trade members of the outdoor industry interested in registering for Winter Market can review registration requirements here.