Maverik Lacrosse launched its new “Evolve The Player, Advance The Game” campaign with a unique behind the scenes film titled, “SPIDER.”  The video chronicles the inspiration, research, design, and development that has gone into the creation of Maverik’s new Spider head.

“Evolve The Player, Advance The Game” is aimed to recognize the growth of the sport and how new athletes and their styles of play are shaping the game.  The campaign, which will include print, video, and in-store promotional elements, targets the serious lacrosse player and the performance products that Maverik’s research and development team has engineered to elevate their game.  Grass roots events will offer fans the opportunity to test Maverik’s new line of performance products and will feature Maverik’s elite roster of athletes, including newly signed Syracuse Midfielder Jovan Miller, North Carolina Attackman Billy Bitter, Villanova Defender Brian Karalunas, and MLL Goalie of the year Drew Adams.

“This is an exciting time for Maverik,” said John Gagliardi, president and founder of Maverik Lacrosse.  “To this point we have built a reputation as an authentic, player driven equipment and lifestyle brand. Our 2012 line marks a dramatic shift in our products and process.  Over the past 8 months, the growth of our research, design, and development team combined with access to Bauer’s experience and resources has resulted in truly game changing innovations and performance products.”