To help families in need, Bearpaw Footwear has launched a “Share the Love, Spread the Comfort” campaign. Every Friday in December, Bearpaw will be announcing two winning families who will receive Bearpaw boots for the entire family, Aventura Clothing for all members of the family and two $250 gift cards. A total of eight winners will be chosen and the last winners will be chosen on Dec. 21st.

“The holidays are meant to be a time of joy for everyone. But, for families who can barely make ends meet on a regular day, the holidays can be torture. Especially for parents who cannot afford gifts for their children,” said Bearpaw CEO Tom Romeo. “The least any of us can do is to make an effort to help those who are less fortunate, and I can only hope that our campaign puts a few smiles on the faces of truly deserving families this holiday season.”

The “Share the Love, Spread the Comfort” campaign is open for nominations. Families can submit themselves or nominate a family they know could use a bit of extra joy this holiday season by downloading a nomination form at www.bearpawstyle.com and emailing the completed form to boo@sportiela.com with the subject line “Bearpaw HOLIDAY NOMINATION.”

For more information about the “Share the Love, Spread the Comfort” campaign visit http://bearpawstyle.com/2011/11/spread-the-love-share-the-comfort-campaign/ .