Haiku by Sharon Eisenhauer Adds Two Staff
Haiku by Sharon Eisenhauer, Inc., which makes bags and other accessories for women, has added Eva Farah and Jenn Knaus, to its growing internal team…
NSSF Expands ATF Compliance Consulting Program
When it comes to record keeping and maintaining internal controls, firearms retailers need to “sweat the details,” but the National Shooting Sports Foundation® reminds them that they don't have to go it alone…
SHOT Show 2012 Kicks Off Today
Las Vegas is center of the shooting sports universe today as nearly 60,000 firearms industry professionals make their way to the city to the annual Shooting, Hunting and Outdoor Trade Show to get a first look at the new products and services they hope wil
Brooks-Range Introducing New Jacket and Technology at ORWM
Brooks-Range Mountaineering Equipment will be introducing the Mojave Jacket during the Outdoor Retailer Winter Market trade show in Salt Lake City. The jacket is the first 800-fill down jacket made with the new DownTec™ water-resistant technology…
L.L. Bean Bootmobile Hits the Road
As the launch of its 100th Anniversary celebration draws near, outdoor retailer L.L. Bean debuted the “L.L. Bean Bootmobile” — a larger-than-life embodiment of its most iconic product. The 13-foot high and 20-foot long vehicle was revealed to employees a
HandM to Debut David Beckham Bodywear Ad
H&M will debut a 30-second ad during the Super Bowl to launch the new David Beckham Bodywear collection. The spot marks both H&M and David Beckham's inauguration into the Super Bowl advertising line-up. H&M recently announced a long-term alliance wi
Zappos Data Breach Hits 24 Million Customers
Zappos.com said a hacker breached its customer database. More than 24 million customers of online shoe retailer Zappos.com received a notice last night that their personally identifiable information may have been stolen…
Lowa Featuring New Winter Boots at OR Winter Market
Lowa will be featuring their 2012-2013 new winter boots at the Outdoor Retailer Winter Market trade show in Salt Lake City…
TMG Hires Hiring Expert to Focus on Outdoor Companies
TMG, a leading provider of growth-based retail strategies, has added Mimi Darr to its consulting team. Darr's focus will be to revolutionize the process of hiring for companies in the outdoor industry using an on-line assessment tool based on the DI
GSI Outdoors Names Greenrep.org to Oversee Northeast Sales and Marketing
GSI Outdoors, a leading supplier of outdoor table- and cookware, has named greenrep.org to oversee sales and marketing efforts in New York, Pennsylvania, New Jersey and all the New England states…
Reebok Launches Global Marketing Campaign Around CrossFit
Reebok launched a new, fully integrated marketing campaign – The Sport of Fitness Has Arrived. At the center of the campaign is CrossFit, the strength and conditioning program. With the campaign, Reebok said it is “aiming to change the way people perceiv
Liberty Bottleworks Taps Brewing Market
Liberty Bottleworks has tapped a new market: making custom bottles for breweries nationwide. The Yakima, WA company said more than two dozen brewers have turned to it for a new way to sell their suds, whether as conveniently sized, durable mini growlers o
NRF: Container Imports to Flatline Until March
With the holiday shopping season over, import cargo volume at the nation’s major retail container ports should be nearly flat during January compared with the same month last year, but significant year-over-year increases are expected this spring, a
Fila Extends Agreements with Kim Clijsters and Svetlana Kuznetsova
Fila has extended its endorsement agreements with long-time WTA Tour stars and Grand Slam champions Kim Cljisters and Svetlana Kuznetsova…
Under Armour Signs Michael Dawson to Multiyear Partnership
Under Armour announced a multiyear partnership with English soccer star Michael Dawson…
