Mission Athletecare announced a multiyear merchandising partnership with the NBA becoming the “Official Athletecare” of the league. The first NBA branded products Court Grip and Power Grip will debut when the NBA tips off the 2011-12 season on Christmas Day.
Developed in conjunction with Miami Heat All-Star Dwyane Wade, Court Grip features a patent-pending technology that helps combat court slippage and was tested extensively by Wade as well as the NBA Trainers Association (NBATA) where it was unanimously approved.
“My game is all about change of direction, speed and quickness and I am constantly looking for ways to get added traction,” said Wade. “I wanted to develop a product that truly helps players at all levels improve their performance. Court Grip helps me focus on my game and make my moves confidently without worrying about court conditions.”
Casey Smith, head athletic trainer for the NBA champion Dallas Mavericks and Chairman of the NBATA said, “Maintaining traction on courts is an issue for players and Court Grip addresses the problem better than anything we've ever used. We’re pleased to have helped bring this game-changing product to market.”
Power Grip features a unique and proprietary formula designed as a liquid-chalk technology, that instantly dries hands to provide a more secure and confident grip on the basketball. Power Grip was jointly developed and tested with New York Knicks All-Star Carmelo Anthony who uses it as a “go-to” product to keep his hands dry and improve his grip on the ball.
“We're very excited to launch our new partnership with the NBA,” said Josh Shaw, founder and president of MISSION Athletecare, “Starting with Court Grip and Power Grip, we will continue to lead the charge in developing game-changing innovative solutions that meet the unique needs of today's athletes.”
