Kaiser Permanent Invest $6M to Fight Obesity in SoCal
Kaiser Permanente Southern California has awarded $1 million grants to six Southern California communities to encourage residents to eat better and become more physically active in their daily life. The objective is to transform lifestyles by providing sa
New Report Highlights Inequity in Pedestrian and Bicycle Funding
While 12 percent of trips in the U.S. are by bike or foot, 14 percent of traffic fatalities are bicyclists and pedestrians, according to Bicycling and Walking in the United States: 2012 Benchmarking Report. Yet pedestrian and bicycle projects receive less
Ski Visits Fall 10.7 Percent at 22 Colorado Resorts
Colorado Ski Country USA’s (CSCUSA) 22 member resorts reported a 10.65 percent decline in skier visitation during the first period of the ski season, defined as opening day of the season through December 31, 2011, compared to the same period last ye
Bikes Belong Appoints VP of Government Relations
Bikes Belong, the U.S. bicycle industry coalition dedicated to getting more Americans riding bikes more often, named Ivette Rivera as its vice president of government relations. Rivera, who will be based in D.C., begins immediately…
Rawlings Overhauls Website
Rawlings Sporting Goods Company, Inc., a subsidiary of Jarden Corporation introduced its new corporate website (www.Rawlings.com) and mobile-optimized digital platforms…
NBA Launches Healthy Choices Initiative
The NBA tipped off its NBA FIT Live Healthy Week, which will run through Feb. 2. During Live Healthy Week, the entire NBA family — led by the NBA/WNBA FIT Team — will join community members and partners to highlight the importance of healthy living…
Franklin Retail Solutions Expands Team
Franklin Retail Solutions, a provider of in-store marketing and merchandising solutions exclusively in the sporting goods, outdoor and active lifestyle industries, has hired Tracey Janey as chief of field operations and Kristen Bailey as chief marketing o
Avia Partners with Ringstar
Avia and martial arts brand Ringstar have developed a licensing partnership to bring a line of fight and training shoes to market under the Avia brand…
Colorado Advertises Weekend Snowfall in New York Times
The Colorado Tourism Office (CTO) spent $50,000 to run a full-page ad in Sunday's New York Times proclaiming that snow had finally arrived in the in the Centennial State following reports that ski visitations to many of its resorts was off nearly 11
Derby Cycle 2010/11 Revenues up 36 Percent
Derby Cycle AG, Germany's largest bicycle manufacturer in terms of sales, said sales grew 36 percent in fiscal year ended Sept. 30, 2011. Much of the growth came from sales electric bikes, which nearly doubled to 87,000 units. The company expects to
Anakie Partners with Sales Guys to Serve US Retailers
Anakie has partnered with Sales Guys to handle their sales and marketing in the United States using a business model that essentially eliminates a layer of distribution and enables the Australian company to offer its women's snowboard apparel at high
Gilt Groupe Lays Off 10 Percent of Staff
Gilt Groupe, the flash-sales fashion site, has confirmed that it has laid off about 10 percent of its workforce – about 90 workers – with most of the departures coming from Gilt City, the company's daily-deals site. The company will also close about
Collective Brands Appoints Rick Blackshaw as Keds Brand President
Collective Brands Performance + Lifestyle Group appointed Rick Blackshaw as president of the Keds brand. Blackshaw has extensive footwear experience with brands including Converse, Timberland, and the former division of Reebok, Avia, and most recently ser
Mizuno Names Creative Agency
Mizuno USA, Inc. has named McKinney, Durham, NC, as their new advertising agency of record. McKinney will provide integrated branding communications solutions, including print, collateral, direct…
Jarden Updates 2011 Guidance
Jarden Corporation, which owns Coleman, K2, Rawlings and other sporting goods brands, expects revenue of $1.72 to $1.74 billion for the fourth quarter of 2011 and approximately $6.68 billion for the full year, according to preliminary estimates it release
