The Rugby Football Union (RFU) announced a new four-year apparel deal with Tri Distribution. Under terms of the agreement, Tri Distribution will develop a range of England Rugby branded apparel.
Tri Distribution provides a similar service for the rugby unions of Wales and South Africa.
Tri Distribution's agreement 'with the RFU will run alongside the new official England Rugby kit deal with Canterbury' in the build up to the 2015 Rugby World Cup.
“This new partnership builds on England Rugby’s strong existing presence in the apparel sector and we are very pleased to be partnering with a market leader such as Tri Distribution,” said RFU chief commercial officer Sophie Goldschmidt.
Tri Distribution director Simon Skene added, “As one of the biggest sporting brands in the world, we are thrilled to be adding England Rugby to our extensive portfolio which already includes Wales and the Springboks. The team’s huge fan base means that demand for England apparel is always high and we are confident of a strong performance at retail.”
Financial terms of the deal were not released.
