Yakima Announces New Partnership with NICA
Yakima announced its 2014 bronze-level sponsorship of the National Interscholastic Cycling Association (NICA), the organizing body for high school mountain biking in the United States…
Lost Appoints EVP Sales, Marketing and Operations
Lost, the Southern California-based surfboard and apparel company, hired surf industry veteran and respected executive Dave Rosenberger as its EVP of sales, marketing and operations for its domestic, Canadian and Central American operations…
Mad Dogg Athletics to License CrossCore
Mad Dogg Athletics, Inc., (MDA), the maker of equipment-based fitness education products and the parent company of Spinning, Peak Pilates, Bodyblade, Ugi and Resist-A-Ball, has signed an exclusive worldwide license agreement with CrossCore, Inc., the lead
Black Diamond Equipment Names New Leadership in Europe
Black Diamond Equipment named Olav Neitzer as its new brand and sales director in Europe, where it has changed its management structure in a bid to accelerate the process of bringing its innovations in climbing, skiing and mountain sports equipment to mar
Report: Nike Signs Johnny Manziel
Nike has signed Johnny Manziel to an endorsement deal, according to ESPN. The possible first pick in the 2014 NFL draft fought off bids from Adidas, Under Armour and New Balance's Warrior brand…
Keen Launches Limited-Edition Beer
Keen Footwear teamed up with Portland-based Widmer Brothers Brewing to launch a limited-edition, small-batch beer to raise awareness and membership for the Portland Bicycle Transportation Alliance…
Superfeet Becomes West Marine’s Exclusive Insoles Vendor
Superfeet has been named the exclusive insole vendor for West Marine…
Report: Nike to Ink Record Soccer Sponsorship Deal
Nike is close to announcing a record sponsorship deal worth more than £600 million ($1 bn) with Manchester United, the English Premier football team. It will bank United more than £60 million a year over the course of a decade-long agreement…
Sportsman’s Warehouse Files for IPO
Sportsman’s Warehouse Holdings Inc. has filed paperwork for an initial public offering of its stock on the NASDAQ stock market. The company's S1 registration statement reveals…
Product Architects Adds to Polar Bottle, Cenote Marketing Team
Product Architects said it has expanded its marketing staff for its Polar Bottle and Cenote hydration brands…
REI Eyes Omaha
REI is negotiating to lease space in Omaha for what could be its first store in the Cornhusker State, according to a report by the Omaha World-Herald…
FNH Manufacturing Wins Army Contract
FNH USA, LLC announced today that FN Manufacturing, LLC in Columbia, SC has received a new, three year, $7.6 million indefinite delivery/indefinite quantity (IDIQ) contract from the Defense Logistics Agency to build MK 19 spare receivers for the U.S. Army
Nike Takes Minority Stake in Analytics Company Reflektion
Nike, Inc., hrough its strategic partnerships team, has taken a minority investment in California-based start-up Reflektion, an innovator in online retail predictive analytics. Reflektion announced this week it has secured Series B round funding…
Skullcandy Completes Off-Price Purge, Readies Walmart Launch
Having largely completed its purge of off-price dealers, Skullcandy Inc. will turn its attention in 2014 to adding retailers who meet its turnaround criteria, including Wal-Mart Stores Inc., the company disclosed Thurday…
Obama’s FY15 Budget Seeks Robust Funding for LWCF, National Parks
President Obama’s for fiscal 2015 budget calls for full funding to the Land and Water Conservation Fund (LWCF), according to Outdoor Industry Association (OIA)…
