Superfeet has been named the exclusive insole vendor for West Marine.

“As we work on expanding our offering of apparel, footwear, and accessories, I wanted to increase footwear sales by adding on insole purchases for our customers,” said Alison Garcia, West Marine Category Manager for footwear. “I chose Superfeet because they make great products to support our customer’s needs whether standing at the helm of their boat, enduring the pounding waves, or walking around the docks. Superfeet supports our customer’s every needs.”

“We are honored to have this opportunity and look forward to serving this market,” said Brad Parry, VP of Sales at Superfeet. “What better place to benefit from the stability our products provide than on the water?”

Superfeet are available in 50 West Marine stores and will include CARBON, GREEN and Men’s and Women’s Superfeet DELUX.