Mad Dogg Athletics, Inc., (MDA), the maker of equipment-based fitness education products and the parent company of Spinning, Peak Pilates, Bodyblade, Ugi and Resist-A-Ball, has signed an exclusive worldwide license agreement with CrossCore, Inc., the leader in rotational bodyweight training products and education.
This move signifies MDA's commitment to the growing bodyweight training market, and follows a two-year strategic alliance in which MDA helped CrossCore® evolve into a leading bodyweight fitness brand and education company. Under exclusive license, MDA will manage all aspects of the CrossCore product line, from supply chain to worldwide sales and marketing. MDA's global reach will help fully realize the potential of the CrossCore products and programs.
“CrossCore is a perfect fit with the MDA family of brands,” said John Baudhuin, CEO of Mad Dogg Athletics, Inc. “This unique strength-training program brings another layer of cross-training, along with more comprehensive education for our fitness and education customers. We are excited to deploy MDA's full resources behind this excellent product line and education program.”
CrossCore, Inc. is the manufacturer of advanced Rotational Bodyweight Training products, accessories, and education. Its one-of-a-kind patented pulley system adds rotational movements to continuously engage the core and the entire body to create highly effective training techniques. Additionally, CrossCore products offer extensive versatility in fitness training with the addition of accessories including modular training racks, attachment straps for kettlebells, gymnastic rings, and sandbags. CrossCore allows fitness enthusiasts, amateur and professional athletes, the military, the aging population, and people with disabilities — to safely challenge themselves and to actively achieve their fitness goals.
CrossCore executives, Mark L. Livingston and Christopher M. Camacho, have joined MDA to ensure a seamless transition. Livingston will continue to oversee business development and operations as Director of Business Development and Brand Champion, CrossCore, and Camacho will continue to focus on strategic accounts and program development as CrossCore Programs and Key Accounts Manager.
