Electric Names New Sales Staff in Europe
Electric, the California-based maker of watches, sunglasses, snow goggles, helmets and other action sports accessories, has hired a new sales team at its recently consolidated European subsidiary…
C4 Waterman Acquired by Wenonah Canoe
Executives for Wenonah Canoe Inc. and C4 Waterman announced the merger of the two paddlesports brands Wednesday at Outdoor Retailer Winter Market. Bill Kueper, Vice President, Wenonah Canoe, Inc. and Todd Bradley, President C4 Waterman, Inc. said C4 Water
Blue Heron Communications Partners with Winchester Safes
Blue Heron Communications, a full-service, outdoor-specialty marketing and public relations agency, announces a strategic partnership with Winchester® Safes, manufacturer of a full line of firearm safes and safe accessories…
OBIT: Former NSGA Chairman Lawrence W. “Scotty” Cummins
NSGA recently learned that Lawrence W. ”Scotty” Cummins, who was a chairman of the board of the National Sporting Goods Association (NSGA) and was instrumental in building the foundation of the Management Conference and Team Dealer Summit, pas
Vans Releases Footwear in Honor of The Beatles
Vans has teamed up with The Beatles to release a line of footwear featuring the art from the movie Yellow Submarine…
Hatch Marketing Group announces a new partnership with TruFire Corp.
Hatch will handle the marketing and advertising initiatives for TruFire Corporation, a Wisconsin based manufacturer of archery releases…
Mercury Marine Names New MercTech Manager for Dealer
Mercury Marine appointed Paul Haynes as the new manager of MercTech, the technical hotline for Mercury dealers…
Dwindle Lands Exclusive US Distribution Rights for Olloclip
Dwindle Distribution has been appointed as the exclusive action sports distributor in the U.S. region for Olloclip, a line of photo lenses and accessor for iPhones and iPod touches, effective immediately…
Millennials Depend on Word-of-Mouth More Than Boomers
A recently released study from Radius Global Marketing Research identifies some key similarities and differences in shopping habits, preferences, and influences among Millennials (18-32) and Baby Boomers (49-67)…
Secretary Jewell Announces $1 Million Private Funding Commitment
Secretary of the Interior Sally Jewell announced a public-private partnership with American Eagle Outfitters, Inc. that she said will help Interior meet its goal of providing 100,000 work and training opportunities to young people and veterans on pu
GU Energy Hires Adam Chamberlain as VP of Marketing
GU Energy Labs, creators of the energy gel, is pleased to announce that Adam Chamberlain has joined the company as vice president of marketing. Chamberlain joins GU after having spent nearly seven years at Black Diamond Equipment..
Bill Would Allow ‘Reciprocity’ for Concealed Carry Permits
Senator John Cornyn (R-Tx) has introduced a bill that would require that states engage in 'reciprocity' when it comes to concealed handgun permits…
2014 ATA Show Draws 3,000 Archery Retailers and Buyers
Dubbed the “big show for the bow,” the Archery Trade Association trade held in Nashville, Tennessee had a successful 2014 run…
REI Pledges Private Label Will Be 100 Percent Bluesign Compliant by 2018
REI’s Private Brands division, which is the largest source of apparel and equipment sold by the retailer, has committed to using only 100 percent bluesign-certified fabrics by the time it launches its 2018 product lines…
BandO Acquires Performance Textiles
Brand & Oppenheimer Co., Inc. (B&O) has acquired the assets of Performance Textiles, Inc., a leading supplier of high-performance fabrics used by tactical, outdoor, athletic and other brands…
