PHIT Bill Secures 40 Congressional Co-Sponsors
PHIT America and the Sports & Fitness Industry Association (SFIA) reported that 40 members of the U.S. House of Representatives have agreed to be co-sponsors of the PHIT (Physical Health Investment Today) Bill…
SIX:02 Celebrates #SIX02Moment On 6/2 Day
Foot Locker, Inc. announced that SIX:02, its women's fitness concept, will celebrate “6/2 Day” on June 2, 2014. As part of this occasion, SIX:02 will offer women the chance to share their “SIX:02 Moment” and love for fitness with in-store events and
Dick’s Sets Grand Opening Celebration in Chicago
Dick's Sporting Goods is inviting the city of Chicago to their three-day grand opening. The celebration runs Friday, June 13 through Sunday, June 15 at the new location at The Maxwell (1100 S. Canal Street)…
Patagonia to Screen DamNation Documentary in 23 Cities
Patagonia will present free screenings in 23 cities on Thursday, June 5, of the award-winning, feature length documentary DamNation, which explores the sea change in American's attitude from pride in big dams as engineering wonders to the growing awa
EA Sports, College Athletes Agree on $40MM Settlement
Electronic Arts, the maker of popular college sports-themed video games, will pay current and former college athletes $40 million in damages as part of a deal to settle multiple lawsuits against it, the NCAA, and the Collegiate Licensing Company…
Hoka One One Seeking to Revive High School Postal Runs
Hoka One One is seeking to revive two-mile “postal” competition at U.S. high schools this Fall in a bid to further the growth of American distance running…
Green Lane Study Documents Big Safety Gains
A protected bike lane increases bike traffic on a street by an average of 72 percent, according to a new Portland State University (PSU) research study released Monday that offers the most comprehensive evaluation of protected bicycle lanes to date…
Columbia Sportswear Closes Prana Acquisition
Columbia Sportswear Company closed its previously announced acquisition of Prana Living LLC at midnight May 30, the companies announced…
Quiksilver/Roxy Partner with Flip Flop Shops to Help Fight Heart Disease
Quiksilver and Roxy have teamed up with Flip Flop Shops in support of the retailer's “the Heart To Sole: Creating a Stress Free America” campaign. Throughout the month of June, Roxy and Quiksilver will donate fifty cents from the sale of two limited
Keen Launches Follow Your Feet Campaign
Keen is launching Follow Your Feet, a campaign to show the brand’s fans and future fans how each individual action can add up to something bigger. This call-to-action campaign weaves together stories from inspiring Keen ambassadors, deserving non-pr
Hi-Tec Announces New Hires for Hi-Tec and Magnum Brands
Hi-Tec Sports USA hired Nate McGinnis as VP sales at Magnum Boots and Marit Tegelaar as consumer marketing specialist for Hi-Tec and Magnum Brands…
Quiksilver’s Q1 Losses Widen on Steep Revenue Decline
Quiksilver Inc.'s net loss swelled nearly 64 percent to $53.1 million in the second quarter due in part to an more asset impairments and a 9 percent revenue decline. Sales fell 16 percent on a currency-neutral basis in the Americas. The company said
Oliberté Hires PR Firm
Turner PR added Oliberté to the agency’s fashion and lifestyle portfolio. Turner will serve as the brand’s U.S. PR agency of record…
Honey Stinger Expands Sales Team
Honey Stinger has added Jerard Whitehead to its sales team in the role of grocery category manager and Shannon Lane in the new role of key account manager for sports and outdoor categories…
Genesco Sees Modest Q1 Comp Gain
Genesco Inc. reported first-quarter earnings on an adjusted basis slid 13.3 percent and came in 10 cents lower than Wall Street's consensus estimate. But the company reaffirmed its guidance for the full year. Companywide comparable-store sales grew 1
