Hi-Tec Sports USA hired Nate McGinnis as VP sales at Magnum Boots and Marit Tegelaar as Consumer Marketing Specialist for Hi-Tec and Magnum Brands.
Nate McGinnis will be the new Vice President at Magnum Boots overseeing sales, management, product and sourcing. Most recently at Chinook Footwear, McGinnis was instrumental in quadrupling business over the past 7 years. McGinnis comes to Magnum with a long list of solid relationships from years in the footwear industry and his mission is to help reps drive business, increase sales and look at new avenues of distribution.
“Nate will be a solid addition to the team with his high level business professionalism and his history of customer relationships will help with our company’s growth,” said Ian Little, Marketing Manager at Hi-Tec Sports USA.
As Consumer Marketing Specialist, Tegelaar has been tasked with managing all communications for the Hi-Tec and Magnum brands, including social media, public relations, brand websites, sponsorship requests, Point Of Sale collateral, staff training and more, continuing to build the brands through positioning and communication.
“Marit is the perfect fit for the team, while recently obtaining her Masters Degree from the University of Portland in Management Communications,” said Ian Little, Marketing Manager at Hi-Tec Sports USA.
Founded in 1974 by company Chairman Frank van Wezel, and with annual sales exceeding $250 million, Hi-Tec created the lightweight-hiking category with the introduction of the Sierra Sneaker and Sierra Lite hiking boot. Today, Hi-Tec is committed to making rugged, durable products for work, trails and life, authentically inspired by the real outdoor experience. Hi-Tec Sports USA is a subsidiary of Hi-Tec Sports, PLC, Amsterdam.
