McMillan Group Announces New Website and Online Store
McMillan Group International has launched a new website with an online store for inventoried stocks…
REI’s Exclusive Deal to Sell German Bike Brand Underscores Potency of Growing Partnership with Accell
REI's announcement last week that it would become the exclusive dealer for a German mountain bike brand owned by Accell Group of The Netherlands strengthened the hands of both companies as they seek to increase their shares of premium bike sales in t
New Balance Premieres Unlaced Video Series Showcasing MLB Stars
In its continuing mission to change the game of baseball by showcasing the person behind the athlete, global athletic leader New Balance launched a new “behind the scenes” video series to inspire young athletes by showing how some of the best
Fox Head Inc. Reportedly Being Shopped
Fox Head Inc., a family owned maker of apparel for motocross and action sports enthusiasts, has hired R.W. Baird & Co. to shop the company, according to a report by TheStreet.com…
Action Target Selects New Marketing Agency
Chevalier Advertising announces that it has been selected as the agency of record for Action Target, a manufacturer of shooting range solutions and targetry for the outdoor industry…
Leupold Streamlines Tactical Optics Group
Leupold & Stevens, Inc. has restructured its tactical optics team in order to better serve the nation's war-fighters and law enforcement professionals…
FundSource OR to Repeat at Outdoor Retailer Winter Market
SD Sport Innovators (SDSI), Outdoor Retailer and sponsor Grow Utah are planning to stage the second FundSource OR in January after the event drew six emerging companies and 25 professional investors to Salt Lake City last month. During the event, which wa
Chaco Adds Brandywine River Reps to Sales Team
Chaco continues to expand its sales team with the addition of Brandywine River Reps in the Mid-Atlantic region…
Keen Named a Gold-Level Bicycle Friendly Business by the League of American Bicyclists
The League of American Bicyclists recognized Keen with a Gold-Level Bicycle Friendly Business award. With the announcement of 150 new and renewing Bike Friendly Businesses today in 39 states and Washington, D.C., Keen joins a visionary group of more than
Burton Partners with Ski-Doo to Enter Snowmobile Apparel Market
Burton Snowboards will co-develop products with Ski-Doo for snowboarders and snowmobilers under a new agreement with BRP, the Canadian company that owns Ski-Doo, Sea-Doo, Can-Am and other power sports brands…
REI and Accell Partner to Bring German MTB Brand to US in 2015
REI will become the exclusive dealer of the premium German mountain bike brand Ghost starting next year…
REI Promotes Zipfel, Nixes CMO Position
REI has promoted Annie Zipfel to the position of SVP of marketing and no longer plans to hire a chief marketing officer. Zipfel joined REI in 2012 from Target and now oversees all the retailer's marketing and advertising campaigns, digital engagement
Sam Edelman Expands to West Coast
Sam Edelman, which is owned by Brown Shoe Co. is setting up shop in a 3,500 square foot space at 342 North Beverly Drive in Beverly Hills…
Shoe Carnival to Throw September Shoe Parties
Shoe Carnival will host a VIP footwear fashion party to introduce customers to new brands and styles for fall at participating Shoe Carnival locations. The Shoe Party will take place on Sunday, Sept. 28…
Simms and PrimaLoft Expand Partnership
PrimaLoft, Inc. and Simms, manufacturer of waders, outerwear and technical fishing apparel and accessories, have expanded their partnership for Fall 2014…
