interests, charity work, and whIn its continuing mission to change the game of baseball by showcasing
the person behind the athlete, global athletic leader New Balance
launched a new behind the scenes video series to inspire young
athletes by showing how some of the best players in the game got to
where they are today, and what keeps them on top.

The 12-part
series features Team New Balance baseball athletes Evan Longoria, Jose
Bautista, Scott Kazmir, and CJ Wilson. Each player is profiled in three
videos that offer an intimate look at their background, training,
off-field at keeps them humble amid the celebrity and scrutiny that comes with success. The series kicks off today with the first two videos highlighting Evan Longoria, and will continue throughout the off-season with a new video every two weeks. All videos will be available at NBUnlaced.com and newbalance.com/unlaced.

Our work with athletes at the top of their game is always inspiring and educational, and we wanted to find a way to share that experience with the young athletes who look to these players as role models, said Mark Cavanaugh, general manager of sports marketing for New Balance. The athletes chosen for these videos were eager to share more about themselves and to demonstrate that success is so much more than just athletic ability-it involves an incredible amount of hard work, dedication, support, and humility. We are incredibly proud to work with these players and hope their drive to change the game of baseball will motivate other young athletes to follow in their footsteps.

As the regular baseball season comes to a close, some New Balance baseball athletes will head into the postseason sporting an updated version of the popular 3000 cleat, the 3000v2, featuring the first dual density midsole in baseball. The two layers of the midsole will have athletes questioning whether they are wearing cleats at all. Revlite RC foam runs the length of the foot bed, providing excellent responsiveness against spike pressure, and traditional Revlite foam gives extra cushioning under the heel. With more mesh on the cleats no-sew Fantom Fit upper, the 3000v2 gives the athlete the lightweight feel of a running shoe on spikes. A highly polished outsole plate provides a more consistent traction platform, and is easier to clean after each game. The 3000v2 will be available October 1 at newbalance.com for $90.00.