Sam Edelman, which is owned by Brown Shoe Co. is setting up shop in a 3,500 square foot space at 342 North Beverly Drive in Beverly Hills.
Designed by Dagnell Folger of Architecture + Information, the space was created to capture the essence of the Sam Girl – whimsical, sexy, stylish. The design embraces the juxtaposition between raw and refined, mixing materials such as reclaimed wood and raw concrete with rose colored brass and black leather. Hints of the brands signature shade of green provide a pop of color, and vintage furniture pieces-curated by Sam Edelman himself-are mixed throughout the store. A uniquely designed shoe chandelier takes center stage as a true work of art, which also showcases the must-have shoes of the season.
A full lifestyle assortment of the brands categories-footwear, handbags, jewelry and apparel-are displayed in custom designed fixtures including a dedicated section for the Circus by Sam Edelman brand.
With the launch of our apparel collection and our LA flagship, we can now dress our Sam Girls from toe to head, coast to coast, said Sam Edelman, designer, founder and division president for the Sam Edelman Division of Brown Shoe Company.
