PrimaLoft, Inc. and Simms, manufacturer of waders, outerwear and technical fishing apparel and accessories, have expanded their partnership for Fall 2014.

Simms will increase its PrimaLoft offerings with three men’s jackets, one men’s pant and one women’s jacket. The Fall 2014 line is now available at retailers across North America and online.

“PrimaLoft is the only insulation on the market enabling fishing devotees to focus on their favorite passion and forget the forecast,” said Brandan Hill, senior director of product at Simms. “Our consumers gravitate toward PrimaLoft insulated pieces because they see the value in the technology.

They need versatile outerwear for cold and damp conditions, especially as they are outdoors for an extended period of time in varying weather conditions and climates, said Hill.  They need it to be lightweight and highly packable. PrimaLoft performance insulation best serves our consumers and we are proud to have them as a partner.”