Casio ProTrek Targets US Jeep Owners
Casio America Inc. has signed on as a sponsor of Jeep Jamboree USA's 2015 event season to introduce Jeep owners to its Pro Trek brand of watches, which measure direction, barometric pressure/altitude and temperature…
Speedo USA Promotes Australia-Trip Sweepstakes
Speedo USA, a division of PVH Corp., announced in partnership with Flip Flop Shops, the chance to win a trip to Bondi Beach in Sydney, Australia – the birthplace of Speedo…
Interior Secretary Provides Outdoor Industry Update on Obama Agenda
U.S. Secretary of the Interior Sally Jewell briefed more than a dozen outdoor industry executives from the Pacific Northwest and members of the Washington State Congressional delegation March 30 on the Obama Administration's fiscal 2016 budget propos
April Fools’: Reebok Swet Fragrance
In honor of April Fools Day, Reebok launched “the world’s first fragrance based on the scent of human sweat.” Swět was created with “actual drops of perspiration from fitness enthusiasts” that were then “”slowly formulated” at a fragrance disti
Patagonia Launches Worn Wear Mobile Tour
Patagonia is sending staff from its Reno, NV, repair center on a cross-country tour to offer free repairs of busted zippers, rips, tears and pulls this month. The staff will also be selling used Patagonia products and offer instruction on how to make home
Sportsman’s Warehouse Comps Decline Slowed in Q4
Sportsman's Warehouse Holdings Inc. reported same store sales decreased by 5.3 percent in the fourth quarter, compared with a 6.2 percent decline in the prior quarter and an 8.4 percent decline for the full year and forecast they would rise…
Adidas Outdoor Adds Climber Pamela Shanti Pack to its Athlete Team
Adidas Outdoor announced offwidth climber, Pamela Shanti Pack, has joined its roster of athletes…
PAI Partners Agrees to Acquire A.S. Adventure
PAI Partners, a private equity firm headquartered in Paris, has made a binding offer to acquire A.S. Adventure Group, Europe's largest specialty retailer of outdoor equipment and clothing, from Lion Capital LLP. The senior management team will contin
Vail Resorts Acquires Australia’s Largest Mountain Resort
Vail Resorts, Inc. has agreed to acquire its first international mountain resort, Perisher Ski Resort in New South Wales, Australia, for approximately $136 million…
Mall Occupancy Rates at 27-year High
Base rents at shopping malls showed their highest annual gains since 2000 at the end of 2014 as occupancy rates reached 94.2 percent, or their highest level since 1987, according to two leading trade groups for the industry…
Burley Hires Product Manager
Burley has hired former Toys R Us global product manager Brad Mina to lead product design and development for its wide range of outdoor recreational transport gear…
Nordstrom’s to Sell Aussie Activewear Brand
Nordstrom will begin stocking Lorna Jane activewear in eight of its stores in the U.S., Canada, Puerto Rico and on Nordstrom.com, marking the first time an Australian activewear brand will be available at the department store…
PGA Tour Superstore Introduces Custom Fit Campaign
PGA Tour Superstore is partnering with Rickie Fowler, one of the PGA Tour's rising young stars, and Cobra Puma Golf as part of a multi-faceted Custom Fit Campaign and Meet Rickie promotion…
Montane Sponsors Top Ranked Adventure Racing Team
Montane has sponsored its first adventure racing team as part of its growing emphasis on the U.S. market…
SeaVees Supports 1% for the Planet
SeaVees, the casual footwear brand with its roots in California, announced its partnership with 1% for the Planet…
