Foot Locker launched its first private label womenswear brand, Cozi, just two months after the debut of its proprietary LCKR fleece and casual label.
The label will be available globally and exclusively at Foot Locker and Champs Sports.
Foot Locker will partner on the launch with women in the U.S., including singer and songwriter Sy’rai Smith, skateboarder and community organizer Briana King, content creator Ilianna Ayala Garcia, photographer Christina Paik, hooper and video producer Hannah O’Flynn, DJ and creative Amrit and musicians Angel & Dren Coleman. Sy’rai Smith will be the face of its debut collection.
“At Foot Locker, Inc., we are always thinking about the consumer. We understand that laid-back apparel isn’t just for lounging anymore, and wanted to bring a female-centric apparel line to the market that is comfortable, affordable and stylish,” said Kirta Carroll, vice president, GMM, Global Women’s at Foot Locker, Inc. “The introduction of Cozi allows women to feel confident in pieces that mix and match with their own style and personality.”
Photo courtesy Foot Locker/Cozi
