The Finish Line, Inc. has named Edward W. Wilhelm as executive vice president and CFO. Steven J. Schneider, who has been serving as interim CFO, will remain in his current role as president and COO of Finish Line.


Wilhelm brings nearly three decades of finance experience to Finish Line, including 18 years of executive leadership in the retail industry. Most recently, he served as CFO of Borders Group, Inc., a leading retailer of books, music and movies with more than 1,000 stores operating primarily under the Borders and Waldenbooks brand names.


“Ed is a seasoned retail veteran and financial leader with extensive expertise in strategic planning, business development, real estate, finance and investor relations,” said Glenn S. Lyon, Chief Executive Officer of Finish Line. “I am confident that Ed is the ideal choice for CFO as we move forward with our strategic plans. On behalf of the Board of Directors and the executive team, I'm pleased to welcome Ed to Finish Line.”


Lyon also thanked Schneider and Beau Swenson, VP corporate controller, for their assistance while the company completed its search for a permanent CFO, “Steve and Beau performed service above and beyond their usual roles over the past few months and we are grateful for their continuing contributions to Finish Line. I am confident we have a solid financial team in place to navigate the current economic environment and build on our success.”


“The Finish Line is an outstanding company with premium brands, strong leadership and a dedicated employee base,” Wilhelm said. “I look forward to working as part of the team committed to driving enhanced value and profitable growth at Finish Line.”