Fanatics announced an exclusive partnership with NBA rookie phenom Luka Doncic, who will join its roster of athletes housed under the company’s memorabilia division, Fanatics Authentic.
Doncic of the Dallas Mavericks is partnering with Fanatics on his first exclusive memorabilia deal, allowing the company to become the sole distributor of his highly sought-after collection of autographs and collectibles. The partnership will provide Mavericks fans around the world access to the largest selection of officially licensed items including signed jerseys, basketballs and photos, from one of basketball’s most exciting young stars.
“This has been an incredible season and I am very excited to announce my first official memorabilia partnership with Fanatics,” said Doncic. “Fanatics has the best assortment of my officially licensed products and by teaming up with them I know that fans in Dallas and around the world will have access to my exclusive autographs and collectibles no matter where they’re located.”
During Doncic’s standout rookie campaign, he ranks in the top-three among rookies in points, rebounds, assists and steals per game. Doncic will joins Fanatics’ star-studded roster of exclusive athletes including Joel Embiid, Klay Thompson, Giancarlo Stanton, Aaron Judge, Kris Bryant, Jared Goff and Peyton Manning.
“Luka has no doubt become one of the most exciting and engaging players in basketball today,” said Fanatics Authentic executive vice president Victor Shaffer. “He’s wildly popular throughout the US and with international fans, and we couldn’t be more excited to add him to our best-in-class roster of athletes.”
Fans can shop the full collection of Luka Doncic officially licensed products at NBAStore.com and Fanatics.com.
