Big Rock Sports recognized its vendor partners during January’s Nashville Outdoor Expo to spotlight those who went above and beyond in 2019. Specifically, the company spotlighted Pure Fishing, Leupold and Pradco Fishing because they created positive business dynamics that allowed Big Rock to better serve its customers.

Pure Fishing was presented with the Top Strategic Vendor Partner Award for their efforts to streamline the support offered to the two companies’ mutual customers. The Strategic Alliance Award for Shooting Sports went to Leupold for their help in fostering a dynamic and evolutionary partnership that is creating synergies across their and Big Rock’s entire customer base. Finally, for their demonstrated commitment to two-step distribution, Pradco Fishing earned the Strategic Alliance Award for Fishing.

“While we value all of our vendor partnerships, we feel it is important to stop and recognize those who have gone above and beyond. The vendors we recognized understand the intricacies of our business and agreed to work in numerous ways to improve the business environment allowing us to better serve our customers,” explained Big Rock Sports vice president of merchandising Bob Hunter.

Big Rock continues to work with its vendors to service customers after the busy Nashville Outdoor Expo, and the company is looking forward to its next series of Outdoor Expos in September.