Fanatics announced an exclusive, multi-year omnichannel retail partnership with BSE Global, becoming the official e-commerce and physical retail partner of the Brooklyn Nets and New York Liberty. Fanatics will now provide online and in-person shopping at Barclays Center for the NBA and WNBA teams.
Both team’s online shopping sites (NetsStore.com and NYLibertyStore.com) – will feature a wider selection of team merchandise including jerseys, headwear, outerwear, and other ancillary products.
“Brooklyn’s basketball fans are both passionate and fashion-forward, and we’re excited to collaborate with BSE Global to elevate the overall shopping experience and selection of relevant products to continue building two incredible sports brands – the Nets and the Liberty,” said Ed O’Brien, Fanatics SVP of Business Development.
Fanatics will also take over all physical retail locations at Barclays Center including Brooklyn Fanatics, the recently renovated Brooklyn Nets and New York Liberty store. Brooklyn Fanatics is more than 4,000 square feet focused on products in a minimalistic setting.
Fanatics will also collaborate with both teams on team and city-centric merchandising strategies focused on trends and styles unique to Brooklyn and its respective fanbases.
“Our teams’ ability to transcend the court and permeate culture through music, art and fashion is what differentiates us as a brand,” said Michael Wandell, chief commercial officer, BSE Global. “In Fanatics, we’ve found a partner that can match our momentum and fuel global growth through our apparel business and retail experience. We look forward to evolving our product mix together with a unique eye towards balancing hyper-local, community-driven concepts with the global sensibilities that define our fanbase.”
During the 2020/21 NBA season, the Nets had three of the top-four selling NBA jerseys with Kevin Durant, Kyrie Irving and James Harden, and the Nets were second in team merchandise sales in the U.S. The Liberty’s Sabrina Ionescu is currently the top-selling WNBA player jersey, and the Liberty is second in WNBA team merchandise sales.
Fanatics is the official e-commerce partner of the NBA and WNBA. The Nets are Fanatics’ 13th NBA e-commerce partner, with seven of those teams also partnering with Fanatics to operate in-venue retail to create an omnichannel experience.
Photo courtesy Fanatics x Brooklyn Nets
