Famous Footwear, a division of Brown Shoe Company, has selected Empower MediaMarketing as its media agency of record.
Empower will be working with Famous Footwear to maximize its marketing to reach the Famous Footwear target consumer as well as to help drive sales online and at Famous Footwear’s more than 1,100 retail locations nationwide.
“Famous Footwear’s marketing efforts, including our Victory is Yours campaign, are driving results,” said Famous Footwear media manager, Amy Rose. “But the landscape of paid, owned and earned media continues to change, and Famous Footwear needs to make sure its marketing efforts are effective and efficient. This requires a media-neutral approach to connecting with consumers, that can also prove the impact of Famous Footwear’s media spend. This drove our decision to work with Empower MediaMarketing.”
