Survey: Spring Promises Activity Pickup
According to a survey commissioned by Canada's Sport Chek, 91 percent of Canadians are motivated to get active this spring through a range of activities following one of the harshest winters in recent history. The warmer weather will see 50 percent o
AILA Names VP of Development
The American Indoor Lacrosse Association announced that Charles Simmons, currently VP of marketing and strategy development for Thomas Scientific, has been appointed as its vice president of strategic business development…
Patagonia CEO Casey Sheahan Joins Backbone Media
Backbone Media, the active lifestyle public relations and media agency, has hired Casey Sheahan to the newly created role of senior advisor. Sheahan most recently worked as president and CEO of Patagonia, Inc. for the last eight years…
Polaris Acquires Kolpin Outdoors, Inc.
Polaris Industries Inc. today announced the acquisition of Kolpin Outdoors, Inc., a privately held, Wisconsin-based company that develops branded and private label powersports accessories…
L.L. Bean to Hire 30 to 40 Seasonal Summer Workers
L.L. Bean Inc. plans to hire roughly 30 to 40 seasonal workers for its Freeport flagship store and outlet center to greet the summer tourist season…
Wear Pact Apparel Closes Second Round of Funding
Wear Pact, LLC (Pact), a Boulder, CO-based ethical and organic apparel basics brand,has closed its second round of equity financing with Revelry Brands, LLC. Founded in 2009, Pact makes organic cotton underwear, socks and t-shirts…
Danner Hires Sales Agency to Support Lifestyle Collection
Danner boots has hired the Foundation sales agency to handle national sales for the brand’s premium Stumptown footwear line, a 100-‐percent USA made collection that puts a modern twist on classic Danner styles…
Bangers Partners with Lionheart
Bangers LP, a national distributor serving the outdoor industry, announces the recent partnership with Lionheart Industries…
SIA Joins PHIT America
SnowSports Industries America (SIA) has joined PHIT America to expand its involvement in the national effort to ‘Get America Moving.’ Founded in January 2013, PHIT America is a non-profit educational, social media, and advocacy campaign focuse
Rider’s Event Team Goes Coast To Coast In March
The Rider Sandals event team has been hard at work spreading the word about the company’s new 2014 spring product lineup, traveling from coast to coast to create and participate in some of the country’s most iconic events…
Light and Motion Rolls Out Brand Refresh on Web
Light & Motion, which specializes in designing and making lighting systems for recreation and other outdoor uses, is launching a branding refresh across its marketing and sales platforms, including a complete redesign of its website, lightandmotion.com, a
Fallbrook Technologies Opens European HQ
Fallbrook Technologies Inc., a Texas-based inventor and manufacturer of the NuVinci continuously variable planetary (CVP) technology being used in many e-bikes, has established a new European headquarters in Zwolle, the Netherlands to facilitate and enhan
McRae Industries’ Q2 Sales Rise Slightly
McRae Industries, Inc., the maker of military and western footwear, reported consolidated net revenues for the second quarter of fiscal 2014 of $26.6 million as compared to $26.1 million for the second quarter of fiscal 2013…
Illinois Skier Wins Industry’s Ambassador of the Year Contest
Scott Kolts of Dahlgren, IL was named Learn to Ski and Snowboard Month/Bring a Friend Ambassador of the Year in a new program that is designed to encourage current skiers and snowboarders to help newcomers sign up for lessons from professional instructors
Scotiabank Survey Shows Canadian Parents to Cut Spending on Hockey
While 65 percent of hockey parents polled in Canada say organized minor hockey is affordable, 35 percent feel it isn't, often because of travel expenses, according to a survey commissioned by Scotiabank, one of the country's biggest supporters o
