SnowSports Industries America (SIA) has joined PHIT America to expand its involvement in the national effort to ‘Get America Moving.’
“SIA believes in the mission of PHIT America and appreciates its efforts to raise the awareness of an active lifestyle,” says SIA President David Ingemie. “Just as companies in the sports and fitness industry are supportive of PHIT America, SIA highly encourages its membership to support PHIT America as well. As the number of ‘inactive’ Americans continues to rise, that’s not good for the quality of life in the U.S. It’s also not good for business in the snow sports industry. ‘Active’ Americans are more likely to be engaged in winter sports.”
“The SIA’s sponsorship of PHIT America is a big endorsement from the snow sports sector,” notes Baugh. “After watching the Winter Olympics, it’s obvious that athletic activities which take place on the snow and ice are fun, competitive and are great exercise. They are an important part of a year-round exercise program.”
A few of the major PHIT America initiatives include passing key legislation. The Personal Health Investment Today Act (PHIT) will allow Americans to use pre-tax medical accounts for physical activity expenses. The Physical Education Program (PEP) is a 14-year program supporting increased activity in local physical education programs throughout America. Both the PHIT Act and PEP Program will help mitigate rising healthcare costs by encouraging Americans to develop more active, healthy lifestyles.
PHIT America also just launched the Mayors Fitness Challenge, a new, fun 10-week campaign in local cities around the U.S. designed to encourage active lifestyles through group exercise sessions, educational programs and community engagement.