FMG Publications New NSSF Voting Member
FMG Publications announced it has been approved for Voting Membership in the National Shooting Sports Foundation (NSSF), the trade association for America's firearms industry…
Giant Bicycles Hires Online Price Monitoring Firm
Giant Bicycle has retained Channel IQ to manage their Unilateral Minimum Advertised Price (UMAP) policy across online channels and monitor unauthorized listings on third party websites…
Apple Unveils Watch Wearable, Aimed at Fitness Enthusiasts
Apple on Tuesday unveiled the Apple Watch, its first new product since the iPad that's expected to shake up the crowded fitness wearables space. The device is designed to be everything from a personal health and fitness trainer to a TV remote control
Athleta Debuts at New York Fashion Week
For the first time ever, Athleta on Wednesday showed a collection at New York Fashion Week…
Mainstream Holdings Acquires Muddy Outdoors
Mainstream Holdings, owner of API Outdoors, Eyecon Trail Cameras and Big Game Treestands, acquired Muddy Outdoors…
Tecnica Group CEO Weaver Returning to U.S.
Peter Weaver resumed his position as CEO of the Tecnica Group USA Aug. 31 after spending two years working as CEO at Tecnica Group SpA of Giavera del Montello, Italy. Weaver will remain on the board of the Italian company…
TRCP Appoints Baucus Aide as Chief Conservation Officer
Paul Wilkins has joined the Theodore Roosevelt Conservation Partnership as the TRCP’s chief conservation officer. A native Montanan, Wilkins spent a decade working with Max Baucus, former U.S. senator and current U.S. ambassador to China, where he m
OIA Releases Consumer Research on Wearable Technology
Outdoor Industry Association’s (OIA) has released a report on consumers behavior around wearable technology based on trends in their social media dialogue. The “Wearable Technology: Changing Outdoor Behaviors Bring New Opportunities,” ma
Study Finds Link Between School Spirit and Student Achievement
Students with higher levels of school spirit perform better academically, are more civically engaged, and are happier in general than their less-spirited peers, according to research released today by Varsity Brands. This online research was conducted by
Under Armour Unveils Womens’ Campaign Featuring Gisele Bundchen
Under Armour unveiled the newest chapter of its I Will What I Want campaign featuring Gisele Bundchen. Bundchen makes her debut for the brand in a film and interactive digital experience highlighting her athleticism and dedication under pressure…
Texas AandM Partners with Knights Apparel on Costco Promotion
Texas A&M University will partner with collegiate apparel supplier, Knights Apparel, to launch the Costco Back-to-College Tailgate Roadshow featuring Aggie Gameday apparel…
Deckers Changes Corporate Brand Identity
Deckers Outdoor Corporation said it is changing its corporate brand identity from Deckers Outdoor to Deckers Brands and unveiling a new corporate logo. The move reflects the growth and expansion of its direct-to-consumer footprint and evolution of its omn
Stride Rite Launches Shoe Donation Campaign
Stride Rite, working in concert with The Little Gym, is anticipating a donation of tens of thousands of shoes to benefit Soles4Souls, the international charity that collects shoes and distributes them to people in need around the globe…
Nautica Renews Sponsorship With PGA Tour Player Cameron Tringale
The Nautica brand, a division of VF Sportswear Inc., will be extending its marketing partnership with PGA Tour player Cameron Tringale for an additional two years…
BRG Sports Sells Easton Hockey to Chartwell Investments
BRG Sports, Inc., formerly Easton-Bell Sports, announced that Chartwell Investments, a New York-based private investment firm, has partnered with senior hockey management to acquire its Easton Hockey business. Terms of the transaction were not disclosed.
