For the first time ever, Athleta on Wednesday showed a collection at New York Fashion Week.
The women’s fitness chain, owned by T Gap Inc., used parkour runners, yogis, and dancers in a two-story installation entitled Crush
of Adrenaline. The event was orchestrated by the choreographer Luam Keflezgy, who has previously worked with the likes of Beyoncé, Rihanna, Britney Spears, and Kelly Rowland.
Nancy Taylor, Sr., Athletas director of design, told instyle.com, We designed a series of exclusive anoraks specifically for our fashion week show. Inspired by Athletas spring 15 line, the anoraks feature beautiful pastel colors, varying lengths and sheer, translucent fabrics that encompass the key attributes of our line and Athletas elevated point of view, she exclusively tells InStyle.com.
Coverage of the event by the Associated Press is here.