Giant Bicycle has retained Channel IQ to manage their Unilateral Minimum Advertised Price (UMAP) policy across online channels and monitor unauthorized listings on third party websites.
This partnership provides Giant Bicycle with insights into pricing across all online retailers selling their products. This visibility will allow them to react quickly to potentially disruptive situations in the online marketplace.
Supporting our Giant Authorized Retailer network by creating innovative products, and industry leading retail profits has always been what Giant Bicycle does best, says Allen Needle, Sales Operations Manager, Giant Bicycle. Now weve launched innovations to our partner policy that will ensure the best experience for all consumers by ensuring new Giant products will only be sold through our retailer partners and never on a third party site such as EBay, Amazon or Google Shopping. We are excited to partner with Channel IQ to protect our brand, products, and retailers.
Channel IQ gives brands like Giant Bicycle unprecedented visibility into online pricing and provides a solution to support, manage, and enforce their strategic retailer programs. This new insight will allow Giant Bicycle to quickly and accurately target discounting, or retailers that erode Giant brand positioning and value in the marketplace, which damages opportunities for their entire retail network.
It is exciting to see a leader in the bicycling industry like Giant Bicycle taking a proactive approach to support their Giant Authorized Retailer strategy, says Wes Shepherd, Founder of Channel IQ. Utilizing Channel IQs suite of investigation and intelligence tools will give them the visibility they need to weed out unauthorized listings and further support their valued retailers while enhancing their consumers buying experience.