LoBo and Petrocine Adds Executive
LoBo & Petrocine, the advertising agency for The Mako Group, a leading firearms accessory distributor, has hired Mark Schindel as account manager/supervisor, overseeing the Mako business…
Reasons People Reload Their Own Ammo
Even in spite of recent ammunition shortages, today’s gun stores offer different types of ammunition at different price points many shooters are not content to go with over-the-counter production ammo and many handload their own cartridges…
Moon Shine Camo Partners with Keli’s Kreations
Moon Shine, LP, designer of Moon Shine Camo, announces their partnership with Keli's Kreations. Keli's Kreations now offers their Diva Petite jewelry organizer in Muddy Girl Camouflage…
Quiksilver Sees Double-Digit Q4 Revenue Drop
Quiksilver, Inc. reported operating earnings before special items fell sharply in its fourth quarter ended Oct. 31. Sales dropped 11 percent to $401 million. Among brands, Quiksilver was down 12 percent on a currency-neutral basis, Roxy declined 6 percent
NBA All-Star Chris Paul and Family Star in Kids Foot Locker’s Holiday Campaign
Kids Foot Locker unveiled a new, humorous 30-second television commercial for the holiday season starring NBA All-Star Chris Paul along with Paul's real-life mother, Robin, wife, Jada, and children, Lil' Chris and Camryn…
NRA Annual Meetings and Exhibits Recognized for Growth
The National Rifle Association Annual Meetings & Exhibits has been recognized by the Trade Show News Network (TSNN) as one of the fastest growing trade shows in the United States, by attendance, from 2011-2013. TSNN is the number one online news and resou
SureFire Appoints New VP of Marketing
SureFire, LLC, a manufacturer of illumination tools, suppressors and tactical products, has appointed Jeff Barger as vice president of marketing and commercial/consumer sales…
Oiselle Partners with Soleus
Oiselle, the women’s running apparel company, has teamed up with style-driven sports watch company, Soleus to introduce the Limited Edition Flyte watch collaboration…
USA Archery Remembers Alcibia, Galvez and Martin
The sport of archery has recently lost three individuals who made important contributions to the sport; German Alcibia, Tito Galvez, and Allan Martin…
Granite Gear Sponsors PCT Film ‘Only the Essential’
Granite Gear is sponsoring a Pacific Crest Trail film, 'Only the Essential,' which portrays the journey of two thru-hikers moving from Mexico to Canada and their experience of connecting to nature and the subtler wisdom of the wild…
Big Rock Sports Survey Reveals Heavy Social Media Use by Outdoor Retailers
Big Rock Sports LLC released survey results indicating outdoor specialty retailers are much more inclined to decorate their stores and use Facebook and Twitter to promote holiday events, than they are to stock gift-type merchandise for the holidays…
Canada Goose Targets U.S. Market with Opening of NYC Sales Office
Canada Goose, the outdoor luxury apparel company, announced the opening of its New York City sales office located in the historical landmark Starrett-Lehigh building in West Chelsea. Home to a dedicated sales team, the 3,000-square-foot space, according t
Misfit Wearables Raises $40 Million in Series C Round
Misfit Wearables has raised an additional $40 million in a Series C funding round led by GGV Capital with participation from investors in China, where the company's Shine and other fitness tracking devices have taken off, according to several media r
Remington Announces Voluntary Product Recall
Remington Outdoor Company, Inc. announced a voluntary recall of Model 887 shotguns manufactured from December 1, 2013 to November 24, 2014…
Magpul Industries Announces Facility Updates
After Colorado passed anti-gun legislation, Magpul Industries announced that it was moving its manufacturing and shipping operations to Wyoming and its corporate headquarters to Texas…
