Boston College and Under Armour, Inc. announced a 10-year partnership extension that designates Under Armour as the official outfitter of its varsity intercollegiate athletic programs.
Under Armour will continue to design and supply the footwear, apparel, and equipment for training and game-day uniforms for Boston College's men's and women's varsity athletic teams. In addition to outfitting the Eagles' athletic department, the comprehensive partnership also includes integration into the brand's marketing, social media, in-store, and grassroots activations.
“Boston College has a rich athletic and academic tradition and we are honored to extend our partnership for the next decade,” said Nick Carparelli, senior director of college sports, Under Armour. “Their beautiful campus, storied history, and representation of the die-hard sports fans of Boston provide Under Armour with a great platform to elevate our brand while bringing state-of-the-art design and innovation to the Boston College student-athletes, athletic department and entire Boston community for years to come.”
“This is an unprecedented agreement for Boston College Athletics,” BC Director of Athletics Brad Bates said. “The UA brand has become synonymous with innovation, excellence and excitement. We are very appreciative to Kevin Plank and his team for our extraordinary partnership and their commitment to our program and student-athletes.”
The Boston College Eagles will remain a key partner to the Under Armour brand's growing roster of NCAA programs that includes the University of Notre Dame, Naval Academy Athletic Association, Auburn University, University of Maryland, Texas Tech University, Northwestern University, and the University of South Carolina.
