Active Ride Shop Opens 24th Location
Active Ride Shop celebrated a successful grand opening of its 24th retail location March 28 and is ramping up for its next store opening in West Covina, CA at the end of May…
Zensah to Sponsor Austin Track Club
Zensah, the premium compression apparel brand, is partnering in a sponsorship deal with the Austin Track Club, one of America's premier professional track & field teams, with past team members including Olympians Leo Manzano and Shannon Rowbury…
Epic Cycle Breaks Ground on Epic Store in Central Florida
Epic Cycles has begun renovating a building in Central Florida to house a 10,000-square-foot facility that will encompass a new store, cafe and juice bar as well as a training facility for a Russo-American triathlon team…
SKLZ Launches Prepare to Be Ready Campaign
SKLZ, the maker of training aids, launched its Prepare to Be Ready campaign featuring up-and-coming golfer Tony Finau. The campaign highlights how he trains to be ready for his season and each tournament thereafter…
Schwinn Goes Nuts in Latest Marketing Alliance
Schwinn Bicycles has allied with the Georgia Pecan Growers Association in a campaign that will span six months and the entire country…
Study: Many Hockey Helmets Unsafe
In its first release of a five-star ratings system for hockey helmets judging their abilities to help prevent concussions, Virginia Tech found that only one of 32 tested helmets earned three stars with all other models faring worse in laboratory impact te
RECALL: Bauer Goalie Masks
Bauer Hockey is recalling about 2,500 goalie masks and replacement wire cages. According to the Consumer Product Safety Commission, the metal wires on the cages can break…
Nike CEO Condemns Indiana’s Religious Freedom Restoration Act
Nike, which has a long history of supporting equal rights and gay marriage, has issued this statement about the damage of Indiana's new anti-LGBT law. In a statement provided to the HRC (Human Rights Campaign), Nike, Inc. President and CEO Mark Parke
Berghaus Names Product Manager for Extrem Gear
The UK outdoor brand Berghaus confirmed the appointment of Paul Cosgrove as product manager for Berghaus Extrem, the company's most technical and advanced range of outdoor clothing and equipment…
Dick’s SG and Golf Galaxy Supports The First Tee
Dick's Sporting Goods and Golf Galaxy will be making a donation to The First Tee, an organization focused on positive youth development through the game of golf…
Kohl’s to Offer Coleman Camping Gear at Stores
Kohl’s Department Stores will soon carry Coleman tents, sleeping bags, backpacks, coolers, and accessories it sells online at its stores nationwide and an expanded assortment of Columbia products at select stores throughout 2015…
DSW to Open Four Stores
DSW plans to open stores in Northbrook, IL; Sarasota, FL; Mequon, WI; and Collegeville, PA…
Ebags.com Launches Corporate Sales Platform
Ebags.com recently launched a new online platform for corporate sales, marking the company's only complete site addition in its history…
L.L.Bean and Craft Sportswear to Sponsor U.S. Ski Team
L.L.Bean and Craft Sportswear North America announced a multi-year partnership with the U.S. Cross Country Ski Team and U.S. Nordic Combined Ski Team. As official supplier to the U.S. Ski Team, L.L.Bean will provide insulated outerwear and rainwear, as we
Treksta Distributor Names Public Relations Agency
Recreation Outfitters Inc. has named What's Up PR of Denver, CO as the agency of record for the Korean outdoor footwear brand Treksta in North America…
