The SnowSports Industries America (SIA) Board of Directors has named Nick Sargent as SIA’s incoming president. Sargent, who most recently held the position of vice president of global business alliance at Burton Snowboards, will begin in a transitional role before succeeding David Ingemie as president following the 2016 SIA Snow Show in Denver, CO and On-Snow Demo at Copper Mountain.

“Selecting the ideal leader to take SIA into the future has been a long and careful process for the board of directors. With significant experience in snow sports and a penchant for growing the industry, Nick will be a huge asset for the organization and our partners,” said Bob Gundram, chair of SIA’s Board of Directors, and president of C3.

In his new role as president, Sargent will leverage his sales and marketing expertise and utilize a unique ability to connect brands, people and ideas to create mutually beneficial partnerships that ultimately progress the winter industry.

“A great admiration for the association’s accomplishments in an industry I love has me very excited and honored to be joining SIA,” said Sargent. “I’m thrilled to come on board at such a pivotal moment in the industry, which is ripe with opportunity at all levels.”
During his tenure at Burton Snowboards, Sargent was responsible for cultivating the brand’s global partner portfolio. By tapping new markets, he successfully paired corporate brands like 3M, Fox Sports, Garmin, Mini and Pepsi with snow event and product partnerships. Prior to his 12 years with the snowboard brand, Sargent managed Adidas-Salomon’s global winter Olympic initiatives. A lifetime of snow sports fandom compliments his deep understanding of the business behind the snow, which is imperative to the continued progression of the representation and growth opportunities that SIA offers its members and partners.

“I’m so pleased to have Nick join SIA to guide the industry into this new chapter. His background in all aspects of the industry, focus on collaboration and love of snow sports made him the ideal candidate. This industry is driven by passion, and he certainly shares that spirit,” said Ingemie.

A transition plan and recruitment strategy became a top priority for SIA’s Board of Directors beginning in May 2014, when Ingemie advised the board of his plan to step down.

Sargent will begin in a transitional role, at SIA’s Washington, DC headquarters, on August 24 and assume the role of president following the 2016 SIA Snow Show. Ingemie will remain at SIA in the role of immediate past president and lead an archival project preserving the organization’s 60+ year history.

Celebrating its 60th anniversary in 2014, SIA is a non-profit trade
association that works year-round with snow sports suppliers, retailers,
resorts, reps and service providers to develop products and programs
for their individual and collective businesses, all with the mission of
growing participation, participants and retail sales. SIA also produces
the largest trade show globally exclusive to snow and offers targeted
insight, trends, and data through its research. Member-owned and
industry-inspired, SIA is based in the Washington, DC Metro-Area with
offices in CO, OR and RI.