Reebok received two Silver Cannes Lions at the 62nd Annual Cannes Lions International Festival of Creativity, the world’s largest gathering of worldwide advertising professionals, designers, digital innovators and marketers. The Cannes Lions are considered the most coveted award in advertising.
Reebok’s Be More Human Digital Experience, created in collaboration with San Francisco-based creative agency Venables Bell & Partners, was recognized in the Cyber category, with Reebok taking home two coveted Silver Cannes Lions for the Integrated Multiplatform and the Craft and Design of the website. Additionally, Reebok Korea’s ZPump Fusion execution, “Subway Battle,” was shortlisted in the Outdoor category for Ambient Interactive Experience.
About the Cannes Lions International Festival of Creativity
The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. Each year in June, approximately 11,000 registered delegates from 90 countries visit the Festival, to celebrate the best of creativity in brand communicate and discuss industry issues. During the week, the festival recognizes the best advertising in the world through awarding Cannes Lions – the most coveted award an advertising professional can receive.