Skullcandy Launches Human Potential Labs
Skullcandy Inc. launched Skullcandy Human Potential Labs, an innovation lab led by three-time Olympian Emily Cook designed to “unlock sports and human potential through music, science and technology.”…
Wolverine Worldwide Eyes Cautious Ordering Stance for Holiday
Wolverine Worldwide Inc. lowered its guidance for the full year partly due to challenges stemming from the strengthening U.S. dollar but also due to a soft selling environment in the U.S. Management indicated it is seeing tighter open-to-buys heading into
Fitbit Wellness Adds More Than 20 New Enterprise Customers
Fitbit, Inc. said its business-to-business offering, Fitbit Wellness, has added more than 20 new enterprise customers in the last four months, including Aon Service Corporation, Barclays, BMC Software, Boston College…
Gore-Tex Launches Winter Running Campaign
Gore-Tex has launched a new campaign promoting the benefits of its liners while running outdoors in the winter. “Winter Is A Thief,” exclaims one of the print headlines in thick black type…
Bogs Funds Outdoor Education Scholarships
Bogs Footwear has begun setting aside 2 percent of every purchase made on bogsfootwear.com for scholarships and grants so all kids can participate in outdoor education programs…
Polaris Snowmobile Shipments Up 14 Percent in Q3
Polaris Industries Inc. reported that is snowmobile sales increased 14 percent in the third quarter ended Sept. 30 compared to the third quarter of 2014…
Outdoor Research Appoints Rep Agency for Central and South-Central U.S.
Outdoor Research, the Seattle-based leader in technical outdoor apparel and accessories, retained a new sales agency, Frontier Sales & Marketing Group, to represent the brand in the central and south-central U.S…
Woolrich Appoints Director of Sales
Woolrich, Inc. appointed Kyle Kilcherman as its new director of sales. Kilcherman previously held senior level sales management positions with Helly Hansen, High Sierra Sport Company and Stack-on Products…
REI Signs on as Sponsor of National Park Adventure Film
REI has signed on as the domestic sponsor for “National Parks Adventure,” a 3D film scheduled for global release on Feb. 12, 2016 to coincide with the centennial of the National Park Service next year…
Rockport Partners with Dress for Success
Rockport has partnered with Dress for Success as part of its fall 2015 #MyDailyAdventure campaign. The collaboration will support the international nonprofit's work in promoting the overall economic independence of disadvantaged women…
New US Bicycle Routes Approved in Five States
The State Highway and Transportation Officials (AASHTO) on Wednesday approved 2,141 miles of new U.S. Bicycle Routes (USBRs) in five new states…
BIGshot Archery Acquires Rights to Master Archery Targets
BIGshot Archery, LLC has acquired production, product technology and marketing rights to Master Archery Targets, a Pennsylvania-based target company…
Scott to Acquire Tecnica Group’s Dolomite Division
Scott Sports SA signed a preliminary agreement for the takeover of Tecnica Group's Dolomite division…
Zensah Joins TIA as Tech Partner
Zensah, a premium compression apparel brand, has joined the Tennis Industry Association as a new Tech Partner…
Performance Sports Group Q1 Results Decline As Expected
Performance Sports Group reported profits declined sharply in its fiscal first quarter on an 11 percent drop in sales due to the timing off product launches and foreign currency exchange headwinds…
