2.1

Percent growth charted in the European outdoor market during 2015, according to a State of Trade report by the European Outdoor Group, released at the 2016 installment of OutDoor Friedrichshafen. The report also recorded a 1.7 percent increase in units for the same period and category.

11.5

Billion in sales, or 25.5 percent of China’s outdoor market, accounted for by “Low Budget Outdoor Brands,” which include those sold by mass marketers like Walmart, Metro and Decathlon’s Quechua brand.

29

Different languages in which the UFC broadcasts its pay-per-view events. The MMA organization and its highly successful live event broadcasting was bought this week by Hollywood mega-talent agency WME-IMG for $4 billion.

70.2

Million dollars reported by Helly Hansen for its 2015 cash flow, which is an improved $13.9 million compared to the company’s cash flow deficit during 2014.

99

Dollars a year to be a member of Amazon Prime, launched 10 years ago. Members benefited this year from the second Amazon Prime Day on July 12 when 100,000 plus deals allured shoppers to place 60 percent more orders worldwide than the year prior (setting a new record for the behemoth e-commerce company).

320

Sports Authority stores that will continue with going-out-of-business sales, scheduled to be completed at the end of August. This number comes after the retailer negotiated with lenders to allow its liquidation sale process to continue.

 

960

Brands from 40 countries gathered at this year’s premiere European trade show in Friedrichshafen, Germany. This included brands from Denmark, the U.K. and Idaho.

 

1,000

U.S. consumers surveyed by UBS still predominantly favor Nike over Adidas. The gap in brand perceptions reportedly “remains substantia.” Within the survey, Adidas was likened in popularity to Puma, based on Net Promoter Score.

2020

Will be the year the China Outdoor Association expects retail sales of core outdoor products to surpass 20 percent. Leading up to the year 2020, the association foresees a lift in single digits through 2017, accelerating to double-digits in 2018 and 2019.