SGB Executive

The Top National stories and the Latest headlines across the Active Lifestyle Market for the week of July 12, 2021 are covered in the SGB Updates and delivered to your inbox every business day. This week’s athlete is Mark Wahlberg who, on Thursday, was among the big winners from the initial public offering of F45 Training Holdings Inc. of which he is a partner.

The IHRSA (International Health, Racquet & Sportsclub Association) estimated that the U.S. fitness industry lost $20.4 billion in revenue in 2020, just one year after generating an all-time high of $35 billion, according to the organization’s recently released 2021 IHRSA Global Report. However, the report outlined reasons to be optimistic for the industry’s prospects partly as health became a higher priority during the pandemic.

Deloitte’s 2021 Back-to-School Survey*, found that back-to-school spending at Kindergarten through 12th grade (K-12) will grow 16 percent this year, reaching its highest level in recent years as clarity surrounding the upcoming school year and consumer sentiment rise. Deloitte joins a chorus of others forecasting a strong rebound in back-to-school selling. In a separate survey, Deloitte found a more modest recovery for back-to-college spending, up 5 percent.

Goldman Sachs on Wednesday initiated coverage of the Apparel and Brands sector, rating Lululemon its “top idea” and initiating a “buy” rating on Yeti. In the active lifestyle space, the investment firm has a “neutral” rating on Canada Goose and Gap and a “sell” on VF Corp.

Dick’s Sporting Goods, last fall, confirmed it would launch a new retail concept, Public Lands, to explore “white space” in reaching outdoors enthusiasts. By December, outdoor industry veteran Todd Spaletto was hired to lead the project. Spaletto discusses the vision behind Public Lands with SGB Executive and how the pandemic has elevated the outdoors opportunity. 

Two decades after an era of consolidation in the paddlesports category, Laval, Quebec’s Pelican International, resurrected the trend, creating a new powerhouse in the space. 

While retail sales of new outdoor gear boomed during the pandemic, cash registers also rang for secondhand gear at brick and mortar, online and from manufacturers’ efforts to resell used equipment. 

The Top National stories and the Latest headlines across the Active Lifestyle Market for the week of July 5, 2021 covered in the SGB Updates and delivered to your inbox every business day. This week’s Ambassador Athlete is Big Agnes’ Krystle Wright, Adventure Photographer.

Hydro Flask resumed its strong growth rate in the first quarter ended May 31 after being disrupted by changing behaviors and store closures during the pandemic, according to the quarterly report of its parent, Helen of Troy. The water bottle brand also saw significant gains in market share in the period.

In the prospectus for his company’s IPO, Jamie Salter, founder and CEO of Authentic Brands Group (ABG), discussed how he came up with the digital-first licensing platform that he believes “deconstructs and reconstructs” the traditional brand-building model. He wrote, “I came to realize that most brands were structured for a different era — before the speed of digital and the complexity of global; antiquated, and ultimately difficult to retool as the market and the consumer evolves.”

The 2021 school year will see a return to normalcy with in-person school resuming across the country, according to KPMG’s “Welcome To The New “Back To School” survey. Spending for pre-school and college students is expected to spike 32 percent and 13 percent, respectively, compared to 2020. Spending for middle school and high school students is only expected to be up 3 and 4 percent respectively.

While VF Corp.’s decision to shutter travel luggage brand Eagle Creek this fall came as a blow to its employees and its founders for the adventure travel category, it’s hardly a death knell for the category or the adventure travel market. 

“The essence of America — that which really unites us — is not ethnicity, or nationality, or religion. It is an idea — and what an idea it is: that you can come from humble circumstances and do great things. That it doesn’t matter where you came from, but where you are going.” —Condoleezza Rice, former United States Secretary of State, current director of the Hoover Institution at Stanford University.
—From the SGB Family to yours,
we wish you a very Happy and Safe July 4, 2021.

In SIA’s first report of 2021 on the impacts from COVID-19, snowsports enthusiasts were found to overestimate their ability to participate in their favorite winter activities in the recently wrapped up 2020/21 season. However, they made snowsports-related purchases at a higher rate than expected heading into the season and were excited about the 2021/22 season.

In an interview on CNBC unveiling Brooks Running’s new 2030 planet strategy, Jim Weber, CEO, reported sales are up 60 percent year-to-date and projected the overall running opportunity could double over the next ten years coming out of the pandemic.