SGB Executive Outdoor
Reef Adds Surf Endorsers
Reef announced the official addition of seven athletes to its team of footwear sponsored surfers. Joining surf icons Rob Machado and Mick Fanning, Reef has signed Conner and Parker Coffin from Santa Barbara, Luke Davis from San Clemente, Ford Archbold fro
Snow Sports Market Sets Billion Dollar Record in December
The snow sports market sold more than $1 billion worth of equipment apparel and accessories in December alone and reached $2.1 billion season-to-date, according to a report by SnowSports Industry America…
White House to Revisit Gun Control Laws in Coming Weeks
Obama didn't address gun control in Tuesday's State of the Union, but many sources have said that key White House aids indicated he will unveil a campaign in the coming weeks to tighten existing gun laws…
Payless Promotes DeSantis to SVP and Chief Marketing Officer
Payless ShoeSource announced that Vincent DeSantis has been promoted to senior vice president and chief marketing officer for Payless…
OR Winter Market 2011 Sells Record Amount of Space
Nielsen Exhibitions sold 349,950-square feet of space to exhibitors at last week's Outdoor Retailer Winter Market 2011 in Salt Lake City – setting a record for the winter show. Preliminary figures indicate attendance rose 11% and 16% for buyer and ov
Superbowl Spending Expected to Reach $10bn
According to a new survey by the Retail Advertising and Marketing Association, conducted by BIGresearch, the average consumer is expected to spend $59.33 on game-related merchandise, apparel and snacks, up from $52.63 last year. Total Super Bowl spending
Outlast Promotes Tillman to Marketing Manager
Outlast Technologies, leader in heat management and moisture reduction technology, has promoted Ashley Tilman to marketing manager…
Merrell Joins Cast in Morgan Spurlock’s Sundance Movie
Merrell made its film debut Saturday, Jan. 22 in the Sundance Film Festival premiere of Morgan Spurlock's The Greatest Movie Ever Sold, a non-fiction film fully financed by and about product placement. Merrell is one of thirteen companies featured in
Callaway Q4 Sales Flat; Top Flite Biz Hurts Bottom Line
Callaway Golf Company reported total sales for the fourth quarter ended Dec. 31, 2010 were $186 million, flat with the year-ago period. On a currency neutral basis, net sales would have been $181 million in 2010, a decrease of 3% compared to 2009…
SOLE and Chris Davenport Collaborate on Snow Sports-Specific Footbed
SOLE, the manufacturer of footbeds, socks and shoes, has collaborated with skier and mountaineer Chris Davenport to develop a snow sports-specific footbed…
Former TapouT Sales Rep Awarded $2.4 Million in Jury Trial
A former TapouT sales representative who filed suit over a wage dispute was awarded $2.4 million in punitive damages by a Los Angeles Superior Court jury, according to a report in Beverly Hills Courier…
Lolë Names Andy Thê-Anh Chief Designer
Québec designer Andy Thê-Anh has been hired as chief designer for Lolë, the women's active performance apparel brand created in Québec and sold all across Canada, the US and in Europe. The first Lolë collections designed by Thê-Anh will be available
Academy Sports Signs Emmitt Smith as Spokesperson
Academy Sports + Outdoors has signed Hall of Fame running back Emmitt Smith as a spokesperson. Academy will feature Smith in a comprehensive multi-media campaign in 2011 that will incorporate academy.com, social media networks, Academy stores and promotio
Macy’s Makes Shipping Free Over $99
Macy's Inc. said that beginning Jan. 26, 2011, macys.com will launch free shipping everyday on purchases of $99 or more and $8 flat fee shipping for orders less than $99 (with some exclusions)…
Costa Expands Marketing Staff to Focus on Pro, College and NGOs
Costa sunglasses recently added Amanda Perryman, director of pro and conservation programs, and Rob Sabin, college community leader, to its team…
