Dearfoams becomes the official footwear sponsor of the World Series of Poker (WSOP) for the 2011 and 2012 events in Las Vegas. The WSOP, the longest-running, largest and most prestigious gaming event in the world, will kick-off on May 31, 2011 at the Rio All-Suite Hotel and Casino.
As official footwear sponsor, Dearfoams logo, signage and thousands of pairs of slippers will appear on-site throughout the tournament. Nancy Coons, President of Dearfoams Slippers, wants to make attendees more comfortable by providing complimentary slippers to all WSOP Main Event participants and during select additional events, including the Ladies World Championship on July 1. WSOP dealers and ESPN’s camera crew will also be offered slippers.
Dearfoams also will be launching a promotion for one lucky consumer to win a $10,000 seat to the 2012 WSOP Main Event where this is a chance to win WSOPs most coveted bracelet.
“We are very excited to partner with the WSOP,” says Mark Zobel, V.P. of Marketing for the R.G. Barry Corporation, the parent company of Dearfoams. “Dearfoams will enable players at the WSOP Main Event to ‘make themselves comfortable at the table, allowing them to worry about their hand, not about their feet.”
“This is an exciting opportunity for us and a unique way for Dearfoams to reach a broader male audience, who may not be as familiar with our brand as women. Theyre the perfect pair whether at a poker table, running errands, heading to class, or just kicking back at home,” added Zobel.
“Our champion last year won nearly $9 million while wearing flip flops, so we know poker players covet comfort in their pursuit of glory,” said WSOP Vice President Ty Stewart. “But lets face it, flip flops arent so comfortable. So we have partnered with Dearfoams-who makes the worlds most comfortable slippers-so players can now feel truly comfy as they pursue their dreams of winning the WSOP and going on to live a life of leisure where it will be appropriate to wear Dearfoams slippers 24/7.”