Aetrex Worldwide Inc. said it opened the doors to its first retail concept store in Englewood, N.J. The 2,400 square-foot store located in the heart of the town’s shopping district will feature iStep Wave, Aetrex’s digital foot scanning technology.
“The store will feature state-of-the-art interactive technology that will bring people one step closer to a healthy and active lifestyle by matching them with products designed for their specific needs.” said Larry Schwartz, CEO, Aetrex. “With several new and exciting lines added to our portfolio, and the comfort and wellness category quickly gaining ground, it’s the right time to debut our first retail store.”
iStep Wave will be prevalent throughout the space. Incorporating state-of-the-art digital scanners and pressure sensors, iStep accurately measures foot size and determines arch type and pressure points in less than 30 seconds. The power behind this patented technology is 3,744 gold plated barometric sensors that measure the pressure exerted by your foot every .25 cm squared and 1,326 infrared LEDs and Receptors that are aligned every half millimeter to ensure unmatched accuracy when measuring your foot. Once scanned, the iStep immediately custom selects footwear and orthotic styles for the individual’s needs. The Wave utilizes advanced wireless technology and can be operated with handheld wireless devices with the foot scans instantly displayed on the monitor or sent virally via MMS or email to customers.
Consumers can also interact with one of two Aetrex “Magic Tables” powered by Microsoft Surface Technology. This highly innovative touch screen technology enables customers to learn about Aetrex products simply by placing the shoe on the graphical interface and watching the table reveal its features and benefits in a fun, animated manner.
For the really tech-savvy customer, the latest mobile POS technology by Apple streamlines the whole purchase process right up until you leave the store. With a simple barcode scan, the handheld mobile device checks for inventory and allows you to pay for your purchase with a credit card swipe while an electronic receipt is sent to your email.
“We are excited to have partnered with renowned global architecture and design firm Gensler to design the store and create a high-tech space that is warm and inviting. We believe that our customers will love the in store experience that has been created,” says Larry Schwartz. “A quick glance around reveals eye-catching graphics, high end millwork, private analyses and fitting areas shaped like the Aetrex corporate logo, comfortable seating, and an oversized stock room to make sure the store always has what customers are looking for.”
The store will offer Aetrex’s entire line of men’s and women’s products including athletic, casual and dress shoes, sandals, boots, copper sole socks as well as Lynco orthotics, the #1 orthotic system on the market.
June 2 kicks off the Grand Opening celebration with an invitation only cocktail party for local officials, press, and special guests including former Giants quarterback Phil Simms and Dr. Emily Splichal, among others. The celebration will continue through June 4 with special promotions and events for consumers and local Englewood merchants.
