SGB Executive Outdoor
Ski Utah Says Modern Snow Making Nearly Offset Lack of Snow
Ski Utah reported that the states resorts closed the 2014-15 winter season with 3,946,762 million skier days, down 4.9 percent from the previous season, thanks in large part to their investment in snowmaking gear…
Adidas Outdoor Partners with We-Cycle
Adidas Outdoor partnered with We-Cycle, a nonprofit bike sharing initiative to reduce both carbon emissions and traffic congestion in Aspen, CO. Adidas Outdoor has signed on as title sponsor of the WE-cycle program…
Tilly’s Appoints CFO
Tilly’s, Inc. appointed Michael L. Henry as chief financial officer…
Russell Athletic to Launch LittleLeagueUniforms.com
Little League and Russell Athletic announced a partnership to transform the way local Little League programs design and order their uniforms. The newly launched LittleLeagueUniforms.com will be a one-stop-site where coaches, league administrators, and par
Candie’s Launches Instagram Campaign
Candie's will launch its spring/summer 2015 marketing campaign exclusively on the social media network, Instagram…
SIA Installs New Directors, Raises Membership Dues
The SnowSports Industries America (SIA) board installed new directors at its annual spring meeting in San Francisco May 3-6, when it also approved the association's first increase in membership dues since 1984 and heard updates on consumer research,
Late NHL Player Montador Suffered from CTE
Former NHL player Steve Montador had “widespread presence” of Chronic Traumatic Encephalopathy (CTE) at the time of his death three months ago, according to a brain study released Tuesday by his estate's law firm. The news follows a judge's ruli
Fitsok Announces Sponsorship of Grandma’s Marathon
Fitsok, makers of high performance technical socks for runners, announced their official sponsorship of the Grandma’s Marathon in Duluth, MN. Grandma’s Marathon is the 16th largest marathon in the U.S…
Outdoor Retailer to Solicit Donations for Youth Outreach Programs
Outdoor Retailer attendees will be able to make donations to help pay for grassroots programs that get kids outdoors when they register for show badges under a new partnership with The Outdoor Foundation…
Champion Relaunches Website
HanesBrands partnered with Elevate Studios to relaunch the the Champion athletic website by “introducing fresh content that speaks to the long-standing heritage of the brand and its cutting-edge technology and on-trend fabric innovations.”…
Risk Capital Partners Acquires Majority Stake in Zoggs
Risk Capital Partners (RCP) has bought a majority stake in Zoggs, the global swimming products brand. RCP will support the existing management team led by Mark Hammersley…
New Balance to Open London Store
New Balance is planning to open its first London flagship store on Oxford Street in mid-2016…
Giant USA Hires Nick Fisher As Account Exec
Giant USA has hired Nick Fisher as a new account executive to work with Giant and Liv retailers in Utah, western Wyoming, and southeastern Idaho…
Columbia Partners with Zac Brown to Get More Youth Outdoors
As part of an ongoing partnership between Columbia and Zac Brown’s Camp Southern Ground, Columbia is donating 10 percent of all U.S. online sales at Columbia.com on May 11, 2015. Columbia has pledged up to $75,000…
Boot Barn Opens Store in Oxnard, CA
Boot Barn Holdings, Inc. has relocated its Ventura store to a brand new, bigger and better location in Oxnard…
