SGB Executive Outdoor
Hoka Signs Legendary Triathlete Dave Scott
Hoka One One, a division of Deckers Brands, announced the addition of legendary Ironman World Champion Dave Scott to its growing team of elite triathletes and runners…
Michael Phelps and Aqua Sphere launch “MP” Brand
Aqua Sphere, the swimming equipment manufacturer for fitness and recreational swimming, aquatic exercise, and triathlons, and Michael Phelps, the Olympic swimmer, announced the launch of the “MP” brand with the release of the collaboration's first co
Cole Haan Presents The American Dream Project
Cole Haan presented its first ever film production, The American Dream Project, in collaboration with Happy Marshall Productions…
Avex Names New Director of Sales
Avex, a leading reusable water bottle brand for outdoor adventurers, hired Matt Patterson as director of sales. In this new position, Patterson will lead the company’s sales strategy and product development…
Crocs Appoints Coach’s Ian Bickley to Board
Crocs, Inc. appointed Ian Bickley, president of Coach's International Group, to its board of directors. Longest-standing director, Ray Croghan, is retiring…
Ugg’s President Steps Down
Deckers Brands announced that Connie Rishwain, president of Ugg and Fashion and Lifestyle Brands, has notified the company of her plans to step down in order to spend more time with her family and pursue other interests…
Typhoon Renews Sponsorship of Walmart FLW Tour
Typhoon, a California-based optics manufacturer, has renewed its sponsorship of the Walmart FLW Tour for the 2015 tournament season. Financial terms of the agreement were not disclosed…
Rykä to Sponsor 2015 SCW Mania
Rykä, the women-only sport brand owned by Brown Shoe Co., will serve as the exclusive footwear sponsor of the 2015 SCW MANIA Fitness PRO Conventions…
Sports Specialists Ltd. President Stephen Rogers Resigns
Sports Specialists Ltd. (SSL) has hired The Forest Group to help it search for its next president following the announcement that SSL President/ CEO Stephen Rogers will retire July 31 after more than 30 years in the post…
Lids Launches MLB Promotion
Lids Sports Group partnered with Major League Baseball (MLB) to offer fans an opportunity to customize MLB hats purchased at Lids during the opening week of the 2015 season. With a purchase of $30 or more of…
Cherokee to Provide Sports Direct with Tony Hawk Collection
Cherokee Global Brands has entered into a new license agreement with Sports Direct International plc to launch a broad assortment of Tony Hawk signature clothing and accessories online and in Sports Direct stores throughout Europe this upcoming fall/winte
Combat Signs Pro Fastpitch Star Madison Shipman
Combat, which is owned by Performance Sports Group, signed National Pro Fastpitch (NPF) star Madison Shipman to an endorsement deal…
Enu to Sponsor American Rugby Pro Training Center
American Rugby Pro Training Center that Trovita Health Science, the makers of the Enu nutritional shake, as an official nutrition partner of the Little Rock rugby facility…
SKLZ Launches Prepare to Be Ready Campaign
SKLZ, the maker of training aids, launched its Prepare to Be Ready campaign featuring up-and-coming golfer Tony Finau. The campaign highlights how he trains to be ready for his season and each tournament thereafter…
Study: Many Hockey Helmets Unsafe
In its first release of a five-star ratings system for hockey helmets judging their abilities to help prevent concussions, Virginia Tech found that only one of 32 tested helmets earned three stars with all other models faring worse in laboratory impact te
