Deckers Outdoor Corporation has hired Peter Worley as Teva Brand President. As such, Mr. Worley will be responsible for all aspects of the Teva brand, reporting directly to President and Chief Executive Officer Angel Martinez. Mr. Worley replaces Carlo Lingiardi as Teva Brand President who was injured in a cycling accident on October 12, 2005.
Mr. Worley, age 45, brings over 20 years of industry experience to Deckers. Most recently, from October 2005 to March 2006, he served as Vice President of U.S. Sales with K-Swiss, Inc., where he managed a sales organization comprised of 7 regional vice presidents, 7 key account directors, and approximately 45 independent sales representatives. Prior to that, from May 1996 to October 2005, he was Vice President of Product Design & Development with K-Swiss. In this role, his responsibilities included hiring and organizing design and engineering teams, implementing a cross-functional team approach to category management, and creating design and development time lines.
From 1991 to 1996 and from 1986 to 1989, Mr. Worley held various managerial positions with Reebok International Ltd., including General Merchandise Manager, Tennis Marketing Director, Classic Marketing Director, Cross Training Marketing Director, Cross Training Product Manager, and Cross Training Promotions Manager. During his tenure at Reebok, he helped develop advertising and in-store point-of-purchase campaigns, worked with key national accounts to customize introductions, and played an integral role in the creation and introduction of the Preseason and Running Cross Training concepts. Mr. Worley also served as Sports Product Manager of the sunglass division of Bausch & Lomb from 1989 to 1991. He began his career with Dave McGillivray Sports Enterprises as Promotions Manager in 1985. Mr. Worley received his Bachelor of Arts degree from Principia College in Elsah, Illinois.
Angel Martinez, President and Chief Executive Officer of Deckers Outdoor Corporation, stated, “We are extremely pleased to welcome someone of Peter's caliber to our organization and believe his skill set will be a tremendous compliment to our existing leadership team. Peter's expertise in sales & marketing, strategic planning, design and development, product merchandising, and licensing will greatly support Teva's mission to become the premier outdoor performance brand in the marketplace.”
Mr. Martinez further commented, “In October 2005, our former Teva President, Carlo Lingiardi, suffered multiple injuries in a biking accident. I am pleased to announce that Carlo has made important progress in his recovery and we continue to wish him all the best during this difficult period.”
